Have summaries of our latest blogs delivered to your inbox, so you can stay up to date on the topics and current events that matter to your business.
As a consulting partner , you're used to being ahead of the curve. You’ve built your practice and your reputation on your ability to spot shifts early and act decisively. But the nature of...
In consulting, firms aren’t just adopting genAI, they’re using it to change what productivity means. The report, Setting the Pace: How Management Consultants Are Leading the GenAI Revolution...
Innovation in investment banking has traditionally focused on speed, scale, and quantitative precision. But as generative AI (genAI) gains traction, a new focus is entering the equation: creativity. Creativity...
For professional services firms like management consultants, market researchers, and IT services, performing quality research is essential but time-consuming. Fortunately, new generative AI tools can automate...
It’s no secret that artificial intelligence (AI) is leaving its mark on just about every industry — and public relations is right in the middle of that transformation. What might have started...
Understanding whether media coverage of your brands or company trends positive, negative, or somewhere in between is crucial for developing effective strategies to protect your reputation and achieve your organizational goals and objectives. But unlike Goldilocks, you don’t have the time to try—and try again—to discover the right insights. Previously, we shared that our Nexis® Media Intelligence, Research & Analytics (MIRA) team applied human analysis to Nexis Newsdesk® search results and the underlying metadata related to media coverage of food delivery services. The goal? To better understand how a major world event—the pandemic—impacted media attention.
The MIRA team began analysis of traditional media coverage—print, broadcast, and web-based content—by examining stories about DoorDash, Grubhub, and Uber Eats from September 2019 through April 2021. This provided a baseline of coverage pre-pandemic for comparison with discussion during the pandemic. In addition to utilizing the media monitoring and built-in analytics enabled with Nexis Newsdesk, the team applied its own expert analysis, dissecting a random sample of 1,000 stories from more than 23,000 traditional media stories in US media outlets.
As we noted in our earlier blog about this research, the big three food delivery apps saw a persistent boost in coverage after the pandemic took hold. But that’s not the only aspect that the MIRA team explored in its media evaluation.
Each story was reviewed against a set of eight key metrics designed to measure and assess how DoorDash, Grubhub, and Uber Eats were covered by the US media, including:
What they discovered was informative.
For example, as you can see from the graph above, product or service news dominated traditional media coverage of the delivery apps. This coverage was positive overall and often discussed restaurants available through the apps, the apps’ impact on restaurants’ economic viability during the extended pause in in-person dining, and new product launches or services, such as Grubhub’s partnership with the Girl Scouts.
The graph also shows that the worst coverage for the delivery apps appeared in regulatory or legislative news, with this negative attention discussing the treatment of gig workers and proposed legislation to force gig work companies to hire employees or to limit the fees that delivery apps can charge restaurants.
Media analysis also allows the team to clearly visualize the leading positive and negative messages affecting how the brands were portrayed. As you can see in the chart below, the worst coverage highlighted the harm that the apps cause for restaurants and the high fees the apps charge restaurants. Interestingly, the second most prominent message fell on the positive side of spectrum and focused on the value that food delivery services brought to restaurants by helping them stay in business during prolonged lockdowns.
Want to know more? See how media monitoring and analysis delivers the insights you crave.
Learn what else influenced sentiment by downloading the latest infographic on our analysis.
* The views expressed in externally authored materials linked or published on this site do not necessarily reflect the views of LexisNexis Legal & Professional.