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As a philanthropic development professional, you are always looking for new avenues to identify potential grants, high-value donors, and philanthropy events that can unlock exciting prospect opportunities. In addition to the traditional prospect research tools, Nexis Newsdesk™, a robust media monitoring and analytics platform, can be an unexpected yet invaluable tool in their arsenal.
In this blog post, we will explore how development professionals, including prospect researchers, gift officers, and development teams, can use Nexis Newsdesk to uncover new grants, discover high-value donors, and stay informed about newsworthy philanthropy events.
One of the key challenges in philanthropic fundraising is identifying new grant opportunities. With Nexis Newsdesk, you can proactively search and monitor news articles, press releases, and announcements related to philanthropy and funding initiatives. By doing so, you can:
Searching like this could introduce you to grant opportunities you never would have learned about otherwise, opening new ways to reach your fundraising goals.
Wealth screening for potential high-value donors is crucial for successful philanthropic fundraising, but with your busy schedule and growing list of demands, you may not have the time to do the research you want to. Nexis Newsdesk provides you with the means to stay updated on news articles and reports that highlight philanthropic contributions or wealthy individuals involved in charitable activities. Here's how it can be done:
By setting up another automated way to monitor donors, you can find prospects quicker, saving you time to foster relationships and secure the gift.
MORE: The best tools for wealth screening for major gift officers
Philanthropy events, such as galas, fundraisers, conferences, or community initiatives, can provide excellent opportunities to connect with potential donors. Nexis Newsdesk allows development professionals to stay up to date with these events and maximize their networking efforts:
Combining a media monitoring strategy with in-person networking will help grow your network and will help you determine what events are worth your time.
MORE: Leveraging new technology and social media influencers to attract Gen Z donors
In the competitive landscape of philanthropy, staying ahead of the game is crucial. Nexis Newsdesk provides valuable competitive intelligence for development professionals, helping them identify trends, uncover untapped opportunities, and refine their fundraising strategies:
While it’s important to monitor for opportunities and donors, keeping track of your competition and industry trends will give you a leg up when crafting your next donation campaign or major ask.
MORE: 2023 trends for nonprofit professionals
Nexis Newsdesk is a powerful tool that, alongside other LexisNexis® Media Intelligence Solutions, empowers development professionals to increase philanthropic fundraising opportunities through multimedia monitoring.
It offers access to a robust array of media including local print and licensed publications that a Google search will often miss. By utilizing its comprehensive media monitoring and analytics capabilities, development professionals can uncover new grants, discover high-value donors, stay informed about philanthropy events, and leverage competitive intelligence. With Nexis Newsdesk, organizations can enhance their prospect research efforts, identify promising fundraising prospects, and ultimately take their philanthropic initiatives to new heights.
Stay ahead in the philanthropy landscape, seize new prospects, and make a greater impact with the power of Nexis Newsdesk.