Eye of the Storm: Crisis Communication Planning in an Uncertain World

In a perfect world, crisis communications would be a rarely utilized skill for PR professionals—something called upon once in a career, if ever. In the real world, crises
of all shapes and sizes pop up frequently, placing communications teams at the center of storms that require a combination of speed, decisiveness, and tactical savvy to navigate successfully and minimize damage.

By nature, crisis communications are a reactive practice. Thankfully, there are several proactive steps that can be taken to help streamline your actions in the moment, as
crisis situations evolve. In fact, developing a detailed, thoughtful, and flexible plan for managing crises before they arise is a critical component of success.

In this e-book, Eye of the Storm, we’ll explore how to implement a more proactive approach to crisis communications, identifying many of the steps required to craft a strategic plan that can weather even the toughest media storms. Along the way, we’ll also delve into how the moderncommunications landscape shapes the crises PR professionals face; explore some of today’s most common scenarios; and identify what tools and tactics can help companies to thrive in the highpressure environment that these situations create.