Your team and executives don’t have time to sift through endless news coverage—but staying informed is critical. That’s where the Media Intelligence Research & Analytics service from...
Elevate your agency’s digital strategy by adopting solutions that automate time-consuming research, enhance media monitoring accuracy, and optimize press release distribution.
Since its founding in 1997, the international consultancy BLJ Worldwide has maintained a strong focus on delivering actionable media intelligence to its clients. As the media landscape evolved—reshaped...
Media outlets are dealing with more noise than ever – for your story to get noticed, you need to reach them with the right message at the right time. Finding those contacts and delivering that message...
When it comes to reaching the right audience, timing is everything. The vast number of websites out there require media professionals to take a more targeted approach. With Nexis® Newswire , you can...
Media intelligence is more than just media monitoring—it’s about transforming media data and observations into insight. It finds meaning in metrics and recommends actions you can take in the...
Media Intelligence
In a perfect world, crisis communications would be a rarely utilized skill for PR professionals—something called upon once in a career, if ever. In the real world, crisesof all shapes and sizes pop up frequently, placing communications teams at the center of storms that require a combination of speed, decisiveness, and tactical savvy to navigate successfully and minimize damage.
By nature, crisis communications are a reactive practice. Thankfully, there are several proactive steps that can be taken to help streamline your actions in the moment, ascrisis situations evolve. In fact, developing a detailed, thoughtful, and flexible plan for managing crises before they arise is a critical component of success.
In this e-book, Eye of the Storm, we’ll explore how to implement a more proactive approach to crisis communications, identifying many of the steps required to craft a strategic plan that can weather even the toughest media storms. Along the way, we’ll also delve into how the modern communications landscape shapes the crises PR professionals face; explore some of today’s most common scenarios; and identify what media monitoring tools and tactics can help companies to thrive in the high-pressure environment that these situations create.