PR professionals like you are always looking for ways to take media monitoring from backward-looking to forward-thinking. You want to showcase the power and potential of your work to your C-suite, using...
Environmental Social Governance (ESG) programs have quickly gone from nice-to-have endeavors that earn goodwill from stockholders and potential investors to table-stakes business practices for brands of...
How do we prove a return on investment in PR and communication initiatives? It’s a question that isn’t new, but one that is being asked louder than ever as many companies manage the financial...
Public relations and communications professionals have always played an important role in shaping public perceptions of corporate brands, driving greater awareness of those brands within key target audiences...
In this ebook we’ll walk you through every step of a modern PR campaign, detailing exactly how each step connects with the next (and how the Nexis Media Intelligence™ suite can elevate your...
Media Intelligence
In a perfect world, crisis communications would be a rarely utilized skill for PR professionals—something called upon once in a career, if ever. In the real world, crisesof all shapes and sizes pop up frequently, placing communications teams at the center of storms that require a combination of speed, decisiveness, and tactical savvy to navigate successfully and minimize damage.
By nature, crisis communications are a reactive practice. Thankfully, there are several proactive steps that can be taken to help streamline your actions in the moment, ascrisis situations evolve. In fact, developing a detailed, thoughtful, and flexible plan for managing crises before they arise is a critical component of success.
In this e-book, Eye of the Storm, we’ll explore how to implement a more proactive approach to crisis communications, identifying many of the steps required to craft a strategic plan that can weather even the toughest media storms. Along the way, we’ll also delve into how the moderncommunications landscape shapes the crises PR professionals face; explore some of today’s most common scenarios; and identify what tools and tactics can help companies to thrive in the highpressure environment that these situations create.