Your team and executives don’t have time to sift through endless news coverage—but staying informed is critical. That’s where the Media Intelligence Research & Analytics service from...
Elevate your agency’s digital strategy by adopting solutions that automate time-consuming research, enhance media monitoring accuracy, and optimize press release distribution.
Since its founding in 1997, the international consultancy BLJ Worldwide has maintained a strong focus on delivering actionable media intelligence to its clients. As the media landscape evolved—reshaped...
Media outlets are dealing with more noise than ever – for your story to get noticed, you need to reach them with the right message at the right time. Finding those contacts and delivering that message...
When it comes to reaching the right audience, timing is everything. The vast number of websites out there require media professionals to take a more targeted approach. With Nexis® Newswire , you can...
Media intelligence is more than just media monitoring—it’s about transforming media data and observations into insight. It finds meaning in metrics and recommends actions you can take in the...
Media Intelligence
How do we prove a return on investment in PR and communication initiatives?
It’s a question that isn’t new, but one that is being asked louder than ever as many companies manage the financial crunch that’s been caused by the pandemic. In this e-book we will explore the challenges—and, indeed, the opportunities—of measuring and evaluating communication effectiveness.
The tools and tactics contained within can help professionals to not only analyze the effectiveness of their company’s communication efforts, but to move from merely monitoring their media coverage to the more impactful act of surfacing high-value business intelligence and meaningful insights. We will share how to establish a link between the performance of an organization or brand’s PR function and its strategic business objectives. And we will identify a combination of sound media measurement and evaluation with the use of creative analytics and reporting to make the most persuasive case to corporate executives.
* The views expressed in externally authored materials linked or published on this site do not necessarily reflect the views of LexisNexis Legal & Professional.