PR professionals like you are always looking for ways to take media monitoring from backward-looking to forward-thinking. You want to showcase the power and potential of your work to your C-suite, using...
Environmental Social Governance (ESG) programs have quickly gone from nice-to-have endeavors that earn goodwill from stockholders and potential investors to table-stakes business practices for brands of...
Public relations and communications professionals have always played an important role in shaping public perceptions of corporate brands, driving greater awareness of those brands within key target audiences...
In a perfect world, crisis communications would be a rarely utilized skill for PR professionals—something called upon once in a career, if ever. In the real world, crises of all shapes and sizes...
In this ebook we’ll walk you through every step of a modern PR campaign, detailing exactly how each step connects with the next (and how the Nexis Media Intelligence™ suite can elevate your...
Media Intelligence
How do we prove a return on investment in PR and communication initiatives?
It’s a question that isn’t new, but one that is being asked louder than ever as many companies manage the financial crunch that’s been caused by the pandemic. In this e-book we will explore the challenges—and, indeed, the opportunities—of measuring and evaluating communication effectiveness.
The tools and tactics contained within can help professionals to not only analyze the effectiveness of their company’s communication efforts, but to move from merely monitoring their media coverage to the more impactful act of surfacing high-value business intelligence and meaningful insights. We will share how to establish a link between the performance of an organization or brand’s PR function and its strategic business objectives. And we will identify a combination of sound media measurement and evaluation with the use of creative analytics and reporting to make the most persuasive case to corporate executives.