Media intelligence is more than just media monitoring—it’s about transforming media data and observations into insight. It finds meaning in metrics and recommends actions you can take in the...
Media intelligence elevates your media audit, so you understand not only where your brand, organization, or campaign is mentioned, but how it’s talked about, who is talking about it, if your target...
Collecting, mining, measuring, and analyzing the media data required to deliver compelling media intelligence can be a daunting task. But we’ve got you covered. Think of these seven tips from Nexis®...
When approached with a data-first mentality, media intelligence can uncover trends and opportunities to drive business forward. Simply put, media intelligence is a strategic business deliverable. This...
PR professionals like you are always looking for ways to take media monitoring from backward-looking to forward-thinking. You want to showcase the power and potential of your work to your C-suite, using...
How do we prove a return on investment in PR and communication initiatives? It’s a question that isn’t new, but one that is being asked louder than ever as many companies manage the financial...
Media Intelligence
Environmental Social Governance (ESG) programs have quickly gone from nice-to-have endeavors that earn goodwill from stockholders and potential investors to table-stakes business practices for brands of all shapes and sizes.
As of 2022, 88% of publicly traded companies had ESG initiatives, as did 79% of venture and private equity-backed companies and 67% of privately owned companies. Not only that, but 77% of small and mid-cap businesses have a formal purpose statement that directly relates to ESG goals.
Learn how media monitoring can help you keep up with these ESG trends.