Media intelligence is more than just media monitoring—it’s about transforming media data and observations into insight. It finds meaning in metrics and recommends actions you can take in the...
Media intelligence elevates your media audit, so you understand not only where your brand, organization, or campaign is mentioned, but how it’s talked about, who is talking about it, if your target...
Collecting, mining, measuring, and analyzing the media data required to deliver compelling media intelligence can be a daunting task. But we’ve got you covered. Think of these seven tips from Nexis®...
When approached with a data-first mentality, media intelligence can uncover trends and opportunities to drive business forward. Simply put, media intelligence is a strategic business deliverable. This...
How do we prove a return on investment in PR and communication initiatives? It’s a question that isn’t new, but one that is being asked louder than ever as many companies manage the financial...
Public relations and communications professionals have always played an important role in shaping public perceptions of corporate brands, driving greater awareness of those brands within key target audiences...
Media Intelligence
PR professionals like you are always looking for ways to take media monitoring from backward-looking to forward-thinking. You want to showcase the power and potential of your work to your C-suite, using technology to support and elevate your media monitoring from “basic” to a "boss" level with these 3 ways.
Your PR decisions and media strategies will only ever be as strong as the data you pull in and analyze. The more integrated data sources you have, the more timely that information is, and the more context you have surrounding all media data—the more of a positive impact your decision-making can make.
Simply put, it’s data about data: It allows search technology to find, organize, and understand results in order to deliver relevant information based on your media search queries.
This is all about optimizing the use of your platform and dashboards for maximum efficiency. You want any member of your team to be able to jump in and quickly understand—and, more importantly, interpret—media data.
Watch this webinar to dive into the details and learn how you can move from basic to boss with your media monitoring strategy: