Media monitoring is the key to seeing the clearest picture of how your company is functioning. Yet, it can feel like a monumental task to manage all the available information, while also making sure your data is current, comprehensive, and correct. The...
All modern-day businesses interface with metadata, whether they know it or not. Any time a company engages with digital information, they have engaged with metadata. But, what exactly is metadata? And, wouldn’t it be more useful if you could readily...
With today’s 24/7, digital connectedness, keeping up with your company’s media exposure is an ever-evolving challenge. It can be impossible to track every traditional news mention as sources proliferate—not to mention keeping up with...
It’s a fact of doing business that your organization will face communications crises--no matter the size, type, or mission of your organization. From natural disasters to public opinion on social media, there are factors that you simply cannot control...
Organizations like nonprofits and academic institutions that rely on donations need to be hyper aware of the importance of due diligence. Screening current and potential donors for political and financial vetting is a crucial step in any donor-funded...
These days, nearly every company must have a social media presence to survive and thrive in this market. The prioritization of digital footprints comes at a high cost, though, as there are plenty of potential errors related to posting content, engaging...
With all the time and effort it takes to create a media campaign; it's essential to understand who you're reaching and how the public responds to your message. Measuring this through media intelligence gives you a clear picture of your effectiveness...
As a PR pro, you wear a lot of hats. You must increase your company’s brand awareness, spread the latest news, and improve or maintain its overall reputation. Doing so means you need to get press releases in front of as many targeted audience members...
If you want your business to succeed, a marketing strategy is essential. Although the value of your everyday content marketing plays a role in building trust and loyalty, creating a targeted marketing campaign will level up your outreach efforts. A...
Initiatives related to Environmental Social Governance (ESG) have grown in popularity over the last few decades. Businesses are now making it a point to become more sustainable, and they are doing that in very public ways. According to our research...
Once your work is live in the wild, that doesn’t mean the job is done. Modern PR campaigns are living, breathing things, with feedback incoming from a range of sources. And much like trees need sunlight, air and water to grow, your campaign needs...
Are you ready to take your PR campaign to the next level? With a solid strategy in place, it's time to focus on spreading your message far and wide. From creating press materials to amplifying your message through paid media, there are several key...
In today's crowded and constantly evolving media landscape, it can be challenging for businesses and organizations to get their message heard and their brand recognized. That's where a well-planned public relations (PR) campaign comes in. But...
Brands don’t exist in a vacuum. Every brand that’s advertised on the internet, billboards, or other types of media is a part of a robust industry and is competing to claim market share in that field. Because competition is so steep, a successful...
If you’re writing a novel, you need to know the audience you’re writing for. Your story and tone will be different if you’re writing a fantasy novel for pre-teens versus a historical drama for fans of Downton Abbey. The same is true...