For nonprofits across the US, building a prospecting list for outreach and donation campaigns is critical to a successful fundraising strategy. However, crafting an effective list can be time-consuming, especially when ensuring your data is complete and...
With the start of Giving Season just around the corner, we’ve pulled together some tips on trends and prospect research tricks to help you make the most of this year’s giving season and move your mission forward. After all, as Classy.org reports...
Many people get started in nonprofits because they are very passionate about the cause. This means that the work is incredibly meaningful and can be very fulfilling. However, with funding and staffing limitations, the nonstop list of tasks, and passion...
Storytelling is a powerful tool: even just going to see a movie or turning on the television can provide a sense of escapism, boost our empathy for fellow humans and change the way we see the world. Apply that to fundraising and you’ve got a winning...
As the calendar winds down, nonprofits and philanthropic causes see a significant surge in donations, with December 30th and 31st consistently ranking as the two biggest giving days of the year. This phenomenon is driven by several key events and factors...
For businesses in the nonprofit industry that rely on donor funding, one of the biggest hurdles can be finding donors in the first place. While your institution may have a set group of reliable givers, it’s always important to be generating more...
Nonprofits face an uphill battle at the end of every year when “Giving Season” hits hard. The needs to balance incoming donations, pursue new and old donors, and meet specific year-end goals seem to pile up in the fourth quarter, and there...
As organizations gear up for 2024’s Giving Season, we’re calling attention to areas of fundraising that you might be undermining. Peer-to-peer fundraising, as a newer method, is certainly underestimated by organizations that prefer traditional...
Giving Season is a crucial time for any nonprofit. In fact, according to The Nonprofit Times , in 2022 the US nonprofit community raised $ 3.1 billion on Giving Tuesday alone. Despite many challenges facing nonprofits the past few years, these months...
When crafting (or refining) a fundraising strategy, professionals are bound to get lost in the jargon of the industry. And for good reason: terms like “donor prospecting” and “donor profiles” all seem nebulous until you have real...
As a nonprofit development professional, you know that donor prospecting is a valuable part of maintaining a steady income from third-party gifting. Used to optimize current donors and pursue new wealth opportunities, this process can be paramount for...
In the year 2022, corporations gave over $21 billion to nonprofits. Corporate giving is not simply something that happens around the holidays as a public relations appeal; corporations are finding ways to participate in charity and change the world year...
Institutions that rely on fundraising for their typical operations continually get more creative about finding donors. Whether that’s a shift to social media for fundraising efforts or changing the target list of donors, non-profits are tasked with...
For nonprofits, one of the most critical challenges is finding new donors who are not only willing, but eager, to support your cause. The quest becomes less daunting when you consider a key insight: individuals who have a history of donating are significantly...
In those weeks leading up to Thanksgiving 2012, no one could have predicted how the first #GivingTuesday would fundamentally change the fundraising landscape, offering an opportunity for people all over the world to come together for the greater good...