Public relations (PR) teams are often measured by media coverage, share of voice, sentiment shifts, and crisis response metrics. These are known as lagging indicators . They measure impact after events have already occurred. In contrast, leading indicators are...
It’s no secret that artificial intelligence (AI) is leaving its mark on just about every industry — and public relations is right in the middle of that transformation. What might have started as a buzzword just a few years ago has now become an everyday...
AI isn't just a buzzword anymore — it’s a practical tool that’s transforming how PR teams get their work done. If you’re in communications, media relations, or reputation management, you already know the pressure: more content, faster...
In our fast-paced world, communications teams face immense demands to continuously produce content across multiple channels and platforms. Generative AI is emerging as a game-changing technology to automate certain communications tasks and boost productivity. ...
The media landscape is always changing. New platforms and communications channels are seemingly introduced daily; trends develop at a moment’s notice and then are gone in a flash. What that means is that no communications strategy is ever perfect—it’s...
Developing strong media intelligence for PR and brand management truly depends on the methods you choose to analyze the data gathered through your media mining and monitoring efforts. What you look at and how you look at it are key to understanding how your brand...
Content is king when it comes to improving brand recognition; however, context is king when it comes to managing reputational risk . Simply put, reputation is rooted in perception, and to truly manage reputational risk, you must first measure perception. As researchers...
As any communications pro can attest, shaping the media narrative of a brand, campaign, or organization has grown increasingly difficult. The media landscape is vast, runs deep, and permeates our lives via television, print, the internet, and even art and experiences...
Today’s PR specialists shoulder many responsibilities—but there is perhaps nothing more fundamental to a successful communications strategy than ongoing media monitoring. After all, how can you accurately measure the effectiveness of your key messages...
For many PR pros, it can be difficult to pinpoint in real time whether your communications strategy is paying off. Total impressions, share of voice, and social engagement are great—but do they capture whether the key messages you toiled over are resonating...
Social media statistics are one of the most underrated areas of insight when it comes to marketing and public relations. Because this medium is one of the easiest ways to interact with fan bases, it holds countless pieces of information that can be used across...
Media monitoring is the key to seeing the clearest picture of how your company is functioning. Yet, it can feel like a monumental task to manage all the available information, while also making sure your data is current, comprehensive, and correct. The more you...
All modern-day businesses interface with metadata, whether they know it or not. Any time a company engages with digital information, they have engaged with metadata. But, what exactly is metadata? And, wouldn’t it be more useful if you could readily identify...
Organizations like nonprofits and academic institutions that rely on donations need to be hyper aware of the importance of due diligence. Screening current and potential donors for political and financial vetting is a crucial step in any donor-funded company, but...
With all the time and effort it takes to create a media campaign; it's essential to understand who you're reaching and how the public responds to your message. Measuring this through media intelligence gives you a clear picture of your effectiveness in...