The opening question of this manifesto is “When was the last time you did something for the first time?” the point being that not enough of us are initiators when it comes to trying something new in our jobs or in our lives. The title comes from a story about an uncle who built a heavy metal box that contained a couple of switches, lights, and other controls along with a big black cord that plugged into the wall. This contraption was built for his kid that was tossed into the crib. It looked like it belonged in a nuclear facility but it was endlessly fascinating for his son. Flip a switch and light comes on! Flip 2 switches and a buzzer sounds! A kid sees a buzzer box and starts poking it. Therefore, life is a buzzer box. Start poking it.
Here are the following 11 points that I found the most interesting:
Overall, the impression I got in reading other reviews of this book is that Seth Godin doesn’t say anything new or different. In fact, you may be better off reading The Dip, Tribes, and/or Linchpin which seem to be favorites of the Godin fans. However, I found the message certainly inspiring and a good swift kick in the pants. Must go do something. Now!