Drew Sammeth, Client Educator, LexisNexis: Legal marketing is a beast… so much so that there are local, regional and national organizations specifically aligned to the legal marketing and technology marketplace. These organizations bring like...

Terry J. Davis, Sr. Technical Consultant, LexisNexis:

Register here for our free InterAction Reporting Webinar, Wed, Jan 25, 2p-3p Eastern. My reporting stream of consciousness (feel free to wear your beret and turtleneck, and snap along): Analyze, interpret, understand, data, pretty, fancy, Excel...

Hello InterAction Customers! The LexisNexis InterAction training team will be taking our in-house InterAction classes on the road in 2017! The InterAction for Application Administrators and InterAction for Marketing Professionals and Data Stewards...

Meghan Frank, Senior Marketing Manager, Enterprise Software Solutions, LexisNexis: Last year was filled with economic uncertainty for those in the legal field. Legal consultancy firm Major, Lindsey & Africa published a study that forecasts this...

Is your firm as agile as it once was? Or are you white-knuckling the wheel to keep the rudder straight. Just as the ACC is reporting that in-house lawyers are gaining the upper hand (Smith, WSJ) in the legal matters of a company, and as the legal industry...

InterAction data stewards have the sizeable task of managing the accuracy of the firm’s contact database. It is the responsibility of a data steward to ensure the firm can use InterAction to improve business development. Perhaps you are a data steward...

By: Elena Cutri You probably already know about the top benefits of a CRM program from this 2013 survey of law firms. You know that good CRM programs result in: improved client relationships greater ability to cross sell improved efficiency...

It’s important to safeguard the integrity and usefulness of your firm’s InterAction data. One way to ensure this is to assess whether your content reflects what we refer to as the 5Rs of CRM Data. Is your data RIGHT ? Firms that are successful with...

Oh, Magic 8 Ball….what is the answer? Whenever I encounter crossroads in life, whenever I am unsure about what to do, I turn to the foremost adviser that’s been dispensing wisdom to people of all ages since the 1950s. No, it’s not my mom (but don’t...

The Summer of CRM Data Cleanup! In the spirit of the many patriotic American holidays approaching (sorry, Canada, I’ll try to incorporate curling and maple leaves into my next blog post), I had an idea for targeting some data quality in your CRM system...

Everyone in your organization is listening to station WIIFM: What’s In It For Me. Are you listening? You should be. If you’re not tuned in, end user adoption of your CRM is likely to falter, or worse yet, fail. Successful CRM adoption requires users...

In case you missed it, click here to watch the May 6 th webinar on this topic. I often hear from my clients that they don’t have enough time or resources to manage data quality in InterAction the way they’d like to. And when they want advice, the first...

Drew Sammeth, Client Educator, LexisNexis: Four months ago I left my law firm as an InterAction Administrator and joined LexisNexis as a client trainer for InterAction. I am thrilled to work directly with clients, passing the knowledge and tips that...