The U.S. military may have come up with VUCA—they love acronyms—but Public Relations professionals can certainly relate to Volatility, Uncertainty, Complexity, and Ambiguity when it comes to crisis management. Download our eBook, “Managing Crisis Communications in a “VUCA” World,” to see how media intelligence can transform your approach to emerging PR challenges. 

Constant news coverage, combined with ever-present social media, keeps PR professionals on their toes. Managing the mounting volume and velocity of media is a challenge on its own, but then comes the VUCA effect.

No longer can reputation managers act as the gate-keepers of information—citizen journalists and newsbots make controlling the flow impossible. Instead, they must rely on media monitoring and analysis to empower proactive crisis communications on the fly.

Download our eBook on turning VUCA on its head with Veracity, Understanding, Clarity and Agility. You’ll read:

  • What VUCA means in the context of media and communications
  • Which 5 scenarios contribute to Volatility, Uncertainty, Complexity, and Ambiguity in the PR landscape
  • How media monitoring tools can help PR pros adapt their crisis communications strategy to address today’s challenges

Knowing when, where and how to respond to emerging problems takes skill. But in a VUCA world, it also takes foresight. By capturing valuable media intelligence—in near real-time—PR pros can develop proactive, rather than reactive, crisis communications.  Download the PDF to read at your convenience.

Fill out the form at the right to access our Media Intelligence eBook, “Managing Crisis Communications in a “VUCA” World.”