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If you've toured
Graceland and witnessed the Elvis Presley merchandising giant, it's a question you
might have asked yourself. Elvis "the Brand" is a retail empire, from his Nashville home
to his music catalogue to his image as a rock n' roll icon. And for the sake of
curiosity, you might have wondered, "Who inherited the King of Rock n' Roll's kingdom?" A new
complaint answers that question.
Elvis Presley Enterprises filed a copyright/trademark action accusing a video
distributor of wilfully engaging in infringing activity consisting of the
manufacture, distribution, marketing, promotion and sale of a CD/DVD box set
entitled, Elvis 77 - The Final Curtain.
intellectual property issues notwithstanding, the complaint chronicles the
progress of Elvis' estate post-mortem. In
a nutshell, it states:
View or download the entire complaint filed in Elvis Presley Enterprises,
et al. vs. Bud Glass Productions, et al., 4:11-cv-00050 (N.D. Fla.