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Jason Seiden , the co-founder and CEO of Ajax Social Media , calls it profersonal : the inherent intertwining of our personal and professional personas online. Last week, Greek Olympian Voula Papachristou got a quick and dirty lesson on being profersonal...

SAN FRANCISCO - (AP) When Adorian Deck was home sick from high school, he entertained himself like countless other teenagers have in recent years: He started a Twitter account. Unlike other teenagers, Deck's account became a sensation. Deck, under...