Lucia Lu

Head of Marketing, Greater China, LexisNexis Legal & Professional

Lucia 陸枷名於2015年加入律商聯訊（LexisNexis），現任大中華區市場總監。

憑藉15年B2B行銷經驗及首都經濟貿易大學MBA背景，她專注於制定以客戶為核心的行銷策略，將業務成長與市場需求精準對接。憑藉對跨區域市場的深刻理解，她擅長建立協作體系與可擴展解決方案，透過數據驅動洞察與創新敘事賦能品牌，在多變市場中打造具有持續競爭力的品牌行銷活動。

身為長期價值創造的實踐者，她專注於訂閱制業務策略，致力於成為客戶可信賴的合作夥伴，透過提升客戶忠誠度推動商業卓越發展。


Lucia Lu joined LexisNexis in 2015 and currently serves as the Head of Marketing for Greater China.

With 15 years of experience in B2B marketing and an MBA from Capital University of Economics and Business, she specializes in developing customer-centric strategies that align business growth with market demands. Lucia skillfully navigates cross- regional markets while fostering collaboration and scalable solutions. By leveraging data-driven insights and innovative storytelling, she empowers brands to create impactful campaigns that deliver a sustainable competitive advantage in dynamic markets. 

Committed to long-term value creation, Lucia is a trusted partner for subscription business strategies that enhance customer loyalty and drive business excellence.