How Live Chat Turns Law Firm Website Visitors into Potential Clients
To generate more clients for your law firm from your website, that site needs to attract visitors AND convince those visitors to contact you and request a consultation.
Let's say you're succeeding in driving visitors to your website with referral networks, a Google paid search (pay-per-click, or PPC) campaign, your search engine optimization program, a blog and other marketing techniques.
But that is just half the battle.
What happens when after investing all that time and money to draw traffic to your website not enough visitors are calling or emailing to ask for a consultation? You have a "conversion" problem.
The solution: live chat.
1. Round-the-clock engagement.
Live chat operators can proactively engage your website visitors before they abandon by addressing their questions immediately, in real time, 24/7, 365 days a year.
Think about it: A potential client under stress, possibly upset and impatient, is searching your website but can't seem to find what they're looking for. Up pops a live chat window with an operator — not a software program, a professionally trained live operator — who answers questions about your firm.
Rather than abandoning and moving to another site, the visitor sticks around and is now engaged with your firm. Chat operators ask specific questions that are carefully placed in the transcript by you. The operator, after the chat session ends, forwards the information collected "as is" to you immediately, even after hours and on weekends.
2. That, in turn, makes it easier to screen and subsequently convert quality leads.
You (or an attorney from your firm) review the chat and if it looks promising, respond immediately by phone or email directly to the prospective client and possibly schedule a consultation the very next day.
Talk about getting a jump on the competition! If you're the potential client and you've just made an appointment to meet with an attorney, are you going to continue searching other law firm websites?
You may also be able to place a chat icon on attorney blogs and a select number of social media platforms, including Facebook. Live chat is a great way to complement your other online legal marketing efforts and turn a higher percentage of website visitors into paying customers.
So don't just "wait and hope" that your website visitor will call or fill out the contact form. Talk to your provider — in fact tell them you want to have a chat — about how to make live chat part of your online marketing toolbox.
To learn more about our chat solution, contact a LexisNexis Law Firm Marketing Specialist.
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