Top 10 Best-Read Topics to Write about in Your Blog
A smart technique for lawyer-bloggers is to write about topics that consumer clients are already interested in -- and I've got a Top Ten list of best-read topics for you. Many lawyers make the mistake of writing about something first and trying to develop reader interest second. The easier and more effective approach is to blog about what your readers are already talking about.
Tracking reader interest is a a rigorous and regular exercise for us as the editors and writers of the Lawyers.com blog. By closely reading our web analytics, we've managed to multiply our unique visitors by factor of 8 since January 2012. Lawyers who write blogs can do the same. Simply read the traffic reports from your web logs and conduct searches of social media sites to see which of your blog posts attracted the most readers. You too can multiply your readership by simply giving your readers more of what they want.
Companies with blogs have 55 percent more website visitors and generate 88 percent more monthly leads.1 But successful blogs require quality content and effective distribution. LexisNexis® lawyer blogs help you show your legal prowess while generating fresh pages of keyword-rich content that search engines crave. LexisNexis law firm marketing experts create an exclusive blog page that leverages the branding and design of your website
Top Ten Legal Topics that Consumers Read About
If you start writing about these topics in your blog, and relate them to your law practice, traffic to your blog will increase quickly -- guaranteed.
- Social media and the law. Readers are fascinated with the law as it applies to Twitter, Facebook, YouTube and LinkedIn. One of our all-time best-read article is What Happens to Your Facebook Account When You Die? This article alone may have created the new practice area of digital estate planning. We followed up with a video on the topic, Planning for Your Social Media Accounts When You Die.
- Guns. This topic is red meat for readers. People have strongly-held views about guns and the open-carry movement. Any blog post about guns and your law practice will attract ravenous readers from all sides of the issue. We can't write enough about guns and you can click to see a list of our stories on the guns.
Marijuana. Just as alcohol was the topic of the day from 1920 to 1933, ending Prohibition of marijuana is the great legal sea change taking place right now. We've published a dozen articles on the movement to decriminalize pot and the widespread enactment of medial marijuana laws. If you practice criminal law you should be blogging about the pro-marijuana movement frequently. Stay tuned for a major expose involving marijuana on the Lawyers.com blog.
- Same-sex marriage. Acceptance of the GLTB community is the civil rights movement of that last 20 years. States are enabling same-sex marriage as others are banning it. Meanwhile, the legality of the Defense of Marriage act is headed to the US Supreme Court, which I predict will strike it down. If you are in a divorce or marriage mediation practice, start blogging about gay and lesbian issues to attract a solid readership.
- Bankruptcy. I view this topic as "Your Money and the Law" and we have a consumer newsletter on the topic. Click to see the latest issue and subscribe to it for free to get blog post ideas. A hot topic now is the fact that graduates can't discharge their student loans in bankruptcy. If you have a debt relief or bankruptcy practice, start blogging about the Top 5 Causes of Personal Bankruptcy or if you practice divorce law, blog about "Filing for Bankruptcy? You Still Have to Pay Child Support."
- Celebrities. Americans are obsessed with celebrities, and celebrities are constantly getting into legal trouble. Just like your own clients, they are charged with crimes, get divorced, file for bankruptcies, have will contests, file suit and are sued. As you seek to illustrate a legal point in your blog, search the internet to find a celebrity or spots figure who went faced the same issue. The celebrity name is the hook, which will lead nicely into your discussion of how the law applies to us regular folks. Check out our readership home run, Top 5 Celebrity Legal Stories of 2011.
- Jury Awards. We can't write enough about jury verdicts and awards for damages. This topic is so popular that every Friday we publish the Editor's Choice: Jury Awards Edition. You can find out about jury verdicts that relate to your area of law by setting up Google Alerts or looking them up on Lexis.com in the
Mega Verdicts & Settlements database. Find a verdict and tie it into what you practice.
- Movies and TV. Our guilty pleasures are "Suits," "Franklin and Bash" and "CSI." Law practice and courtroom action are engrossing topics for the American viewing public. Pick a show and start to follow it. Look for scenes that apply to a point you want to make, and quote it in your blog. People will be drawn in by the TV or movie hook and will want to read about your take on it. You'll get the idea when you read our highly-popular article, Your Guide to Legal Lingo in Movies & TV.
- Taxes. Your clients are always looking for a way to save a buck, and especially to avoid sending it to the taxman. We learned this was true when we saw the huge readership for 6 Ways to Increase Your Chances of an IRS Tax Audit. It doesn't have to be tax time to give your blog readers a little tip they can take to the bank.
- The police. My advice is to write from the consumer perspective about the cops. Your clients will most likely see a policeman only when they've driven too fast, were frisked in New York City or were caught with a little weed in their pocket. The police make your clients feel intimidated and afraid, and they'll certainly appreciate reading in your blog about their legal rights. As a taxpayer, I appreciate the police as much as any homeowner, but I always get anxious when I see the flashing red-and-blue lights. So do your clients.
If you want help creating a blog, and even writing it, contact LexisNexis and we'll help you establish an online presence that’s visible, credible and engaging.
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