New Content Distribution Partnerships for Lawyers.com
We've just completed two new deals with strategic partners that will allow us to make Lawyers.com SM content more visible to millions of consumers.
The idea behind both of these agreements is simple. We provide content from Lawyers.com — such as articles about timely legal news stories, tips for hiring a family law attorney or commentaries about personal bankruptcy laws — and these partners syndicate that content to key sites all over the Internet. As a result, the Lawyers.com brand is more visible to millions of consumers. More importantly, by engaging with consumers during the early stages of their search for legal information and resources, our site will be "top of mind" when they're ready to take action and seek resolution of their legal issues.
Our new content distribution partners are:
NewsCred licenses full-text articles, photos and video from sources like The Economist, The Guardian, Reuters and Forbes. They are now actively shopping legal news and information from Lawyers.com to a wide range of Web sites and portals that might be interested in licensing our unique, valuable content.
Topix is the leading news community on the Web (more than 6.5 million unique visitors per month generate nearly 17 million monthly visits), connecting people to the information and discussions that matter to them in every U.S. town and city. They are now receiving our RSS feed and are placing Lawyers.com blog content on their site where it's applicable.
The purpose of these new content distribution partnerships is to expand the digital footprint of Lawyers.com and make our content more ubiquitous on the Internet. Our approach is to be proactive and engage consumers in the online environment where they're most comfortable with news and information they'll find interesting, relevant and timely.
For more information regarding Lawyers.com marketing strategy, go to http://www.lexisnexis.com/community/portal/lfmc/resourcepage.aspx?PostId=203252.
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