New Year’s Resolution #10: Participate in Online Legal Advice Forums
Today we wrap up our recent series of blog posts: 10 New Year's Resolutions to Generate More Clients in 2013. I hope you found these tips to be useful!
As you'll recall, a recent survey found that three out of four consumers who sought an attorney in the past year used online resources (e.g., blogs, search engines, online directories, social media, etc.) at some point in this process*. To help your firm obtain more of those new clients, consider Resolution #10: Participate in an online legal advice forum.
Online legal advice forums are actually the second-most popular information source for consumers who are starting their search for an attorney. Specifically, one in three consumers (34 percent) visited online legal advice forums at the beginning of their search process and one in five (22 percent) used legal advice forums to find a lawyer.*
Participating in an online legal advice forum is often an easy and cost-effective way to increase your firm's visibility and credibility. They achieve this business development goal by providing you with a platform on which to showcase your abilities in the area of law that you practice.
In addition to gaining direct client leads, our customers routinely tell us that the search engine optimization benefit their firm websites see from answering occasional consumer questions in these forums is well worth the time spent. Get into the routine of participating in an online legal advice forum, answer a few questions a month, and see the difference it makes for your firm. (To learn more about participating in the Lawyers.comSM Ask A Lawyer online forum, email firstname.lastname@example.org).
We believe that 2013 can be a year of terrific growth for your law firm if you're willing to make some important adjustments to your online marketing strategies. What can you do differently in the New Year to drive more business to your firm?
If you'd like to review all of the Top 10 Resolutions for 2013, download our recent paper. Or if you prefer, download the free recording of the companion webinar that Jay Butchko and I co-hosted. When you're ready, schedule your free online marketing consultation.
*The Research Intelligence Group (TRiG), "Attorney Selection Research Study," March 2012.
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