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Have You Explored the Lure of Social Media? - lathamd1

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Have You Explored the Lure of Social Media?

Mar 25, 2013 09:05 AM by
Dee Latham
Dee Latham
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Lure of Social MediaI've gone fishing a few times, with a very low catch-and-release success rate. My numbers have been unacceptable by any stretch of an angler's imagination. But looking back, it wasn't such a great mystery as to why my line got so few bites compared to others: I used the wrong bait.

It's the same with online legal marketing. If you're not using the right tactics to attract leads, your result may be the same — lots of near misses that may result in a boatload of lost opportunities with potential clients.

Social media may be the hook your firm needs to attract new business.

What can a social media presence do for you? It's a way to establish your firm's personality, showcase your legal expertise, maximize your online visibility and improve your search engine rankings.

FISH WHERE THE CLIENTS ARE AND QUICKLY GET A BITE

Which social media strategies and tactics "reel them in"? There are a few that will make a difference: 

  • A blog that matches your website design and weekly blog posts written by seasoned legal copywriters can improve visibility in search engine results
  • A content plan and calendar tailored to legal practice areas and a content management system to edit and post in real time
  • Submission to major blog directories and legal blog lists for targeted exposure
  • Creation of your firm's Facebook® page, LinkedIn® company profile and Twitter® account — all fed automatically by your blog posts — and a Google+TM profile

All of the above can get your law firm involved in the social media conversation.

If you're ready to explore the lure of this channel, call us at 877.389.5635, or contact a Law Firm Marketing Specialist today ... because there's nothing like a good catch.

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