Mass Tort Cases Need Your Love - lathamd1


Mass Tort Cases Need Your Love

Jul 12, 2013 11:54 AM by
Dee Latham
Dee Latham
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mass tort caseWarm and fuzzy. It usually describes a basket full of kittens, not the normally desirable traits that one looks for in a lawyer. But mass tort cases require a special breed.

Potential clients negatively affected by a drug, toxic substance or medical device seek legal assistance from a law firm that will capably and sensitively handle their matter. Emotions come into play for both an attorney and client when lives are at stake and there is a question of negligence.

A search for information and answers are the first step — and this is when demonstrating your knowledge and credibility can make all the difference.

But where do people turn for information?

When consumers need to quickly learn about their legal issue, they turn to Lawyers.comSM — in fact, 34 million visitors a year seek legal assistance through Lawyers.com*, with 1 in 4 viewing our content pages** to become better informed.

It's about building trust and a connection with prospects when they need it most.

Do you consider yourself a thought leader? By providing consumers with information, you add value beyond traditional credentials. You can highlight your expertise through an exclusive Lawyers.comSM Mass Tort Featured Sponsorship, with videos of your firm located on highly viewed content pages on Lawyers.com. Your videos create a familiarity when consumers are looking for guidance, and position your firm as top of mind when they need to make a legal decision — and you may then be their first choice of contact.

If you are interested in finding out how to position yourself as a thought leader, give us a call at 866-799-3717, or contact a LexisNexis Law Firm Marketing Specialist. And really, being sensitive on the job is a good thing.


*LexisNexis Self-Reported Web Statistics 2012
**Source: Self-reported Lawyers.com site survey, Nov. 6–Dec. 4, 2012

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