An Invitation to the Conversation: LexisNexis Debuts Social Media Service for Law Firms
For the increasing numbers of legal consumers searching online for
attorneys, social media matters now more than ever.
Research demonstrates that more consumers are turning to social media
channels to inform their buying choices. For instance, 74% of consumers are
using social networks in some way to guide purchase decisions, according to a
2011 study performed by digital marketing agency ODM Group.
Yet even as more consumers leverage social media for everything from
researching legal issues to seeking opinions and referrals, fewer than 10% of
law firms with up to 49 attorneys even have a legal blog for professional
purposes, according to the 2011 Legal Technology Survey Report from the
American Bar Association (ABA). And among those same firms polled by the ABA,
fewer than 50% reported participating in online communities or maintaining a
social network presence. (However, more than 72% of solo practitioners did
report participation in social media.)
Understandably, leveraging social media in a meaningful way to increase
thought leadership and generate new clients is challenging for law firms-given
they are pressed for time and must navigate evolving state bar ethical
guidelines for online marketing.
Still, as the number of social network visitors continues to rise, so
does your opportunity to reach a broader audience.
Social Media Services Designed Specifically for
Understanding how to leverage social media is critical to your firm's
growth and longevity.
Responding to this market need, we announced today at LegalTech® New York the
launch of the LexisNexis® Social Media Visibility service,
designed to enable solo practitioners and lawyers at smaller law firms to
establish a solid, comprehensive, and manageable social media presence. (Read the
This service encompasses social media strategy, set-up and support,
delivered by specialists that focus exclusively on the legal vertical.
We will help your firm build a credible social media presence through
engaging blog content and exposure on top social media sites. The service
includes creation of an exclusive blog page as well as guidance and assistance
in crafting profiles and in generating and posting appropriate content on major
social sites, including Facebook®, Twitter® and LinkedIn®.
However, the firm always maintains full creative control of content posted.
Meanwhile, in addition to the release of LexisNexis Social Media
Visibility, today at LegalTech New York we also announced the launch of a new
portfolio of website products and services for law firms, called LexisNexis®
Web Visibility Solutions, featuring search engine and mobile device
Each web product in the LexisNexis Web Visibility Solutions portfolio
includes the features and optimization necessary for a law firm to compete
effectively in specific practice and geographic areas.
These new search-engine optimized website solutions and social media
services accentuate our robust portfolio of law firm marketing products. They
deliver a powerful arsenal of tools to better enable your firm to project its
unique reputation, strengths and personality and help you engage and win
To begin developing your social media strategy, we offer free
consultations and website evaluations for determining the capabilities you
need-and those you don't. Please feel free to call us at 888.871.8813.
about the LexisNexis Social Media Visibility.
about LexisNexis Web Visibility Solutions.
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