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Free Webinar to Walk Through Benefits of a Marketing Makeover - livingstonpb

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Free Webinar to Walk Through Benefits of a Marketing Makeover

Feb 15, 2012 02:55 PM by
Philip Livingston
Philip Livingston
CEO, Marketing and Business Solutions Ask a question
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On Thursday, February 16th, LexisNexis will present a free Webinar that should be of great interest to law firm partners and marketing professionals who are interested in learning about how they can enhance the online marketing of their firms.

Carol Eversen, Vice President of LexisNexis Marketing and Business Solutions, and Larry Bodine, Editor in Chief of Lawyers.com and Martindale.com, will co-host an online program that challenges participants to assess whether their law firms could use an online marketing makeover.

The program will focus on a real-life case study of one law firm -- Case, Rajnoha & Boudreau (CR&B), a three-attorney firm in the St. Louis suburbs that handles general practice matters such as divorce, paternity/child support, estate planning, probate, and minor criminal infractions. CR&B was the winner of the "Ultimate Law Firm Marketing Makeover" contest from LexisNexis, which offered small law firms an opportunity to work with a team of legal marketing professionals in order to dramatically enhance their online presence, provide for greater visibility and attract prospective clients to their firm.

As the grand prize winner, CR&B received a comprehensive suite of online marketing services from LexisNexis worth $50,000 that included web design, video production, search engine optimization, robust profiles on leading legal sites Lawyers.com and martindale.com, and more. In the Webinar, Eversen and Bodine will take a careful and critical look at the results of this makeover in order to help participants determine for themselves if they could potentially benefit from an online marketing makeover.

The program will concentrate attention on the three pillars of online marketing success -- Increasing Visibility, Demonstrating Credibility and Showcasing Personality - in order to teach participants:

 

  • How marketing experts determine which areas of a client's online marketing strategy can be improved
  • Recommendations to increase visibility, demonstrate credibility and showcase personality
  • Why it's important to work together with experts to implement a successful marketing plan
  • How to measure results and validate a marketing makeover plan is working

The goal is for attendees to learn how they can incorporate the marketing elements that will drive the lead-generating results they're seeking in their marketing plans, using the actual experience of one small firm's marketing makeover and how it changed the way they do business.

The Webinar will be held at 12:30 p.m. EST on Thursday, February 16th. To register, please go to www.lexisnexis.com/webinar.

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