Free Webinar to Walk Through Benefits of a Marketing Makeover
On Thursday, February 16th,
LexisNexis will present a free Webinar that should be of great interest to law
firm partners and marketing professionals who are interested in learning about
how they can enhance the online marketing of their firms.
Carol Eversen, Vice President
of LexisNexis Marketing and Business Solutions, and Larry Bodine, Editor in
Chief of Lawyers.com and Martindale.com, will co-host an online program that
challenges participants to assess whether their law firms could use an online
marketing makeover.
The program will focus on a
real-life case study of one law firm -- Case, Rajnoha & Boudreau (CR&B),
a three-attorney firm in the St. Louis suburbs that handles general practice
matters such as divorce, paternity/child support, estate planning, probate, and
minor criminal infractions. CR&B was the winner of the "Ultimate Law Firm
Marketing Makeover" contest from LexisNexis, which offered small law firms an
opportunity to work with a team of legal marketing professionals in order to
dramatically enhance their online presence, provide for greater visibility and
attract prospective clients to their firm.
As the grand prize winner,
CR&B received a comprehensive suite of online marketing services from LexisNexis
worth $50,000 that included web design, video production, search engine
optimization, robust profiles on leading legal sites Lawyers.com and
martindale.com, and more. In the Webinar, Eversen and Bodine will take a
careful and critical look at the results of this makeover in order to help
participants determine for themselves if they could potentially benefit from an
online marketing makeover.
The program will concentrate
attention on the three pillars of online marketing success -- Increasing
Visibility, Demonstrating Credibility and Showcasing Personality - in order to
teach participants:
- How marketing experts determine which areas of a client's online
marketing strategy can be improved
- Recommendations to increase visibility, demonstrate credibility
and showcase personality
- Why it's important to work together with experts to implement a
successful marketing plan
- How to measure results and validate a marketing makeover plan is
working
The goal is for attendees to
learn how they can incorporate the marketing elements that will drive the
lead-generating results they're seeking in their marketing plans, using the
actual experience of one small firm's marketing makeover and how it changed the
way they do business.
The Webinar will be held at
12:30 p.m. EST on Thursday, February 16th. To register, please go to
www.lexisnexis.com/webinar.
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