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Online Reviews Can Be a Great Source of New Clients - livingstonpb

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Online Reviews Can Be a Great Source of New Clients

Apr 24, 2013 08:11 AM by
Philip Livingston
Philip Livingston
CEO, Marketing and Business Solutions Ask a question
| 1 comment(s)  

You do it. I do it. We all do it — we check out product or service reviews online before we buy. Making an important decision like hiring an attorney is no different. Consumers and buyers of legal services greatly value reviews and recommendations from others. In fact, nearly 6 in 10 consumers seeking a lawyer check ratings and reviews online; of these, 65 percent state ratings and reviews were influential in their decision process.*

Here's an easy way for you to enhance and manage your reputation with reviews and ratings that affirm your expertise and skill: Martindale-Hubbell® Peer Review RatingsTM and Martindale-Hubbell® Client Review Ratings. Combined, these two ratings give buyers of legal services confidence that they're making the right choice.

How Martindale-Hubbell® Peer Review RatingsTM Work

For more than 130 years, lawyers have relied on Martindale-Hubbell to facilitate the review process with its tried-and-true ratings methodology. It's easy to get started and will take approximately 30 days to get rated.

All lawyers in good standing who have been admitted to the bar for at least three years in the United States or Canada are eligible to be Peer Review Rated. LexisNexis Martindale-Hubbell initiates most reviews by a lawyer's peers. Or, to request a review, submit a minimum of 18 peer references that have personal knowledge of your ethics and legal ability in a specific area of practice to ratings@martindale.com or upload your list in the Client Service Center (https://csc.martindale.com/).

Peer references will receive a brief questionnaire to which they respond in complete confidence. References are asked to affirm the lawyer's ethics and to rate the lawyer on a scale of one to five in the following areas; the reference can also provide additional feedback:

  • Legal Knowledge
  • Analytical Capabilities
  • Judgment
  • Communication Ability
  • Legal Experience

LexisNexis Martindale-Hubbell reviews the responses and facilitates the awarding of a rating, notifying the recipient via email:  

  • AV Preeminent® (4.5-5.0 out of 5)
  • BV Distinguished® (3.0-4.4 out of 5)
  • Rated (1.0-2.9 out of 5)

How Martindale-Hubbell® Client Review Ratings Work

To establish Client Review Ratings, direct satisfied clients to your profile on  Lawyers.comSM or martindale.com® and have them complete a review by clicking on the "Submit a review" link. Or, nominate clients through the Client Service Center.

Clients receive a one-page survey that they will find quick and easy to complete. The survey asks which of the lawyer's legal practice areas they used. Then clients are asked to rate the lawyer on a scale of one to five in the following areas; a client can also provide additional feedback:

  • Communication Ability
  • Responsiveness
  • Quality of Service
  • Value for the Money

Reviewed lawyers receive notification of each Client Review Rating. Validated ratings and any feedback are displayed on martindale.com  and Lawyers.com after 24 hours.

Full guidelines for both Client Review and Peer Review Ratings can be found at www.martindale.com/ratings

 

*Based on a survey of 4,000 adult Internet users conducted by The Research Intelligence Group (TRiG), March 2012

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Comments (1)

# Larry Bodine Law Marketing Blog said on 08 May, 2013 06:58 AM  

According to new research, there are three places online that are most likely to influence a consumer to make a purchase: "Retail" websites like Lawyers.comSM "Brand" websites, like a law firm's site Blogs Also topping the list were



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