TL NewsWire Review: New Mobile App Helps Attorneys Compare Their Web Presence to Their Competitors’
TechnoLawyer has lauded the new Martindale-Hubbell® Competitive Essentials app in a recent TL NewsWire feature product review. The iPad app allows a law firm to quickly view and monitor performance data for their online marketing channels, as well as their competitors'.
TL NewsWire reports on — and links to — hot new products of interest to law firms and legal departments. In a feature published on May 23, 2013, TL NewsWire Editor Neil J. Squillante writes that Martindale-Hubbell Competitive Essentials "enables you to analyze your law firm's web presence and compare it to that of your competitors."
The purpose of this cool new app is to help law firms maximize the value of their marketing budget by taking a lot of the guesswork out of the equation. The app enables lawyers to better understand how their online marketing is working versus their competitors' and improve their online visibility based on what the data is telling them. It even provides some quick improvement suggestions. Once the analysis is delivered on the user's dashboard, reports can be saved, exported or shared with others in the firm directly from the app.
In his review, Squillante notes that having a firm website is now considered "table stakes" and that for a site to help generate new clients to the firm, it must be supported with other online marketing tactics. He notes that firms "can track all of this data and more with the new iPad app."
For example, the Competitive Essentials app dashboard enables lawyers, legal marketers and law firm administrators to analyze their firm's Lawyers.comSM profile activity, website and SEO performance, overall social media presence and Martindale-Hubbell® Lawyer Ratings.
Martindale-Hubbell Competitive Essentials is a complimentary application for Apple iPad. It's available only to clients with a profile on Lawyers.com and martindale.com®, who can download the app from the iTunes store.
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