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An introduction to legal project management (Part 3 of 3)

This series of posts is a slightly extended version of an article that appeared in the July 2011 issue of Managing Partner magazine . To download a PDF of the published version of my article, click here. Firms that are looking for more affordable solutions sometimes start by focusing on the...

Should you use social networking to develop new business? – Part 1 of 2

Of all the topics discussed in my new book on legal business development , the role of social networking in legal marketing is the most controversial. Some experts believe that social media such as LinkedIn, Facebook, Twitter, YouTube, blogging and more are transforming the way lawyers develop new...

Should you use social networking to develop new business? – Part 2 of 2

The internet is full of testimonials and case studies from lawyers who have had marketing success with social media (online tools for sharing and discussing information) and social networking (groups of people with common interests mixing together on social networking sites to build relationships...

Pricing (Part 1 of 6): What lawyers need to know and why

Some law firms are going to large companies and offering to do all their legal work for one fixed price, but the firms don't know how it will work out in the long run. I suspect in some cases it will come out really ugly. This prediction was made in 2009, by a senior partner from an AmLaw...

Pricing (Part 2 of 6): The cost-plus approach

A few weeks ago, when I gave a speech at the retreat of a 1,000 lawyer firm, a senior partner asked: "In your experience, how do large firms determine costs?" I replied: "Mostly, they don't. Until recently, most firms were making so much money they didn't need to precisely...