Narrow Your Practice Niche To Broader Your Reach

Lawyers with a real niche practice are pretty much aware that it is easier to have clients, prospects and referrals understand what they do. Generalists have a harder time standing out from the crowd, when it comes to being recognized as different from every other lawyer in their area. I've written...

What every lawyer needs to know about project management, Part 2 of 5

Is it possible to control the costs of legal matters? While some lawyers have been working on a fixed price basis for years, others still believe that fixed fees simply cannot be applied to complex legal matters. The cost of defending a suit may be very low if your opponent is willing to settle early...

What every lawyer needs to know about project management, Part 3 of 5

How to reduce write-offs Another best practice discussed in our project management workshop at Warner Norcross & Judd was just as simple and even more likely to quickly impact the bottom line: "Hold difficult conversations before money is spent, not after." Anyone who has been involved...

Fear of Facebook: Part II: How to use Facebook privacy settings

Facebook estimates that only 20% of its members take advantage of the privacy features. As a business professional using Facebook , privacy settings allow you to manage your network so you can speak discreetly to certain Friends, like co-workers or family members, as opposed to other "Friends"...

Fear of Facebook Part III: Fan Pages for Law Firms?

"There's a lot of business done in country clubs, but you'll never see a company open a booth in the club's dining room. Instead, individual business people network quietly there, blending into the scene and using the social atmosphere to their advantage. That's how I feel about...

Chris Brogan on Legal Marketing: An Interview With Karasma Media

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith is an incredibly straight forward guide for anyone communicating regularly with a large group of people on the internet who give what we say enough credence to follow, friend or quote what...

3 Reasons For Legal Marketers to Start Thinking Like Journalists

As a professional marketing legal services, there is a need for you to distinguish your services. Obviously, all information is not created equal, and it is more important now than ever for you to reach out to your audience as a viable information source in your area of specialty. You need to provide...

Yes, Successful Rainmakers Can Be Made

Some would argue that Rainmakers are born that way, and those that aren't can't. It is conceded that developing business does not come easily for a lot of folks, but the skills can be taught, at least to most lawyers. Ed Poll's article that appeared in LawyersUSA this week, advises small...

A Very Simple Twitter Formula for Generating Legal Marketing Business

Twitter is the leading traffic generator for THE KARASMA MEDIA MARKETING BLOG. One of the best helps I found when I first started using this tool came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. Angela developed a simple Twitter Engagement Formula that provides...

Legal Project Management (Part 5): Six Sigma and Lean

When I started this series of posts, I thought it would have only five parts. However, a significant amount of new information has been published on this topic since I started the series a few weeks ago, so I will continue with several additional posts. When experts talk about increasing legal efficiency...

You Can Learn A Lot About Marketing From Your Dog

You might ask how I could make such a statement when most dogs, including my Chocolate Lab Sugar, spend most of their day sleeping. Normal people wouldn't think that you could learn a lot about developing business from spending 90% of your time viewing the inside of your eye lids. But, ALAS, Joey...

Legal Project Management (Part 6) – Budget problems and solutions

Many lawyers believe that it is simply not possible to predict the costs of complex legal matters. As the managing partner of a firm with more than 1,000 lawyers put it in The LegalBizDev Survey of Alternative Fees : [Some] litigators say [a fixed fee] just doesn't work at all, because who knows...

Too Busy For Marketing? Tap Into Your Social Web Communities

Who has time for business development when you're really busy with client work? Since the beginning of 2010 I've been struggling to balance the time I devote to taking care of my clients-who deserve 100 percent of my attention-and the time I can devote to writing my blog, following up with the...

Improve Your Marketing With Better Eye Contact

Lately, I've been trying harder to do a better job of looking people in the eye when I talk with them. It seems that they in turn are more attentive and appreciate the effort to focus on them. Bruce Allen over on the Marketing Catalyst blog has a post this week about how "a simple thing like...

Legal Project Management (Part 7): Training

All of a sudden, legal project management training is hot. Whether you want a one-hour webinar, a three-day workshop, or anything in between, someone has just the course for you. What a difference six months makes. Last November, Paul Lippe posted this query on Legal Onramp : "I am at a Law...

Read What Your Clients Read

Sometimes when I am having "post block," I turn to a friendly source of knowledge. In this case, as in the past, I looked at 365 Marketing Meditations: Daily Lessons for Marketing and Communications Professionals by my friend Larry Smith and Richard Levick of Levick Strategic Communications...

Law Firm Branding: Hocus Pocus or Results?

Baker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994. That's a big deal, I guess. Ben Hallman writes in " Behind the Numbers : A Change at the Top", ( The American Lawyer , April 19,2010) that Baker McKenzie,...

Legal Project Management (Part 8): McDermott’s Deal Dashboard

If you believe what's been written on the web lately, you'd think that the idea of applying project management principles to legal matters was brand new. In fact, however, some lawyers have been focused on these ideas for years, developing new tactics and tools, often under the radar. For...

10 Cheap But Effective Marketing Tips For Today's Realities

Earlier this year there was an article by Jessica Sharp published in The Legal Intelligencer , and republished this week on Law.com's Small Firm Business . Since the "10 Tips for Lower-Cost Law Firm Marketing" don't get old with age, their worth mentioning. They include (with my...

A Radical Future For The Legal Industry?

Rory Webber, Martindale-Hubbell Connected's Marketing & Community Development Manager interviews legal journalist and MH Connected member, Richard Parnham. In today's difficult economy, many law firms are focusing on how to survive over the next few months. But good times will - hopefully...

More On The Reality of Alternative Fees

During Jackson Lewis ' annual corporate counsel conference, as reported in The National Law Journal and on Law.com's Small Firm Business , alternative fees are "putting down deep roots." This got my attention, because although there has been much written about the subject including...

Legal Project Management (Part 9): Getting Away from Perfectionism

When Voltaire wrote the phrase "Better is the enemy of good" in the late eighteenth century, he was not thinking about the needs of legal clients. But the phrase is extremely relevant to the challenges lawyers face today as they adapt to what Paul Lippe has called "the new normal."...

What it takes to succeed in online marketing

A law firm can improve its positioning on search-engine results by incorporating keywords that are relevant to the practice and that prospective clients are likely to use in searches. Sixty-five percent of people in need of legal representation begin their search for an attorney on the Internet, according...

How to Write a Blog Post: content ideas for lawyers who blog.

Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box-a box longing to be filled with your nifty ideas...

Are Your Web Site Images Effective?

Marketing professionals have for years gotten a pretty good laugh over the too often used pictures lawyers have on their web sites (and brochures). That is, courthouses, gavels, scales of justice, law books, etc . Can't remember if I've mentioned before how boring and predictable these images...