The keys to new business in a changing economy (Part 1 of 2)

When the economy changes, lawyers must change too. New client demands and new levels of competition are requiring lawyers to rethink the way they develop business. When I wrote the book Legal Business Development: A Step by Step Guide a few years ago, I outlined the steps each lawyer should take to find...

Fear of Facebook? You decide.

"Should I be on Facebook?" That is the first question lawyers often ask me these days. Followed by: "Should I trust Facebook?" and "Is Facebook really worth my time for business development?" My answer is an enthusiastic YES! but..... .....only in the hands of a conscientious...

Fear of Facebook: Part II: How to use Facebook privacy settings

Facebook estimates that only 20% of its members take advantage of the privacy features. As a business professional using Facebook , privacy settings allow you to manage your network so you can speak discreetly to certain Friends, like co-workers or family members, as opposed to other "Friends"...

Fear of Facebook Part III: Fan Pages for Law Firms?

"There's a lot of business done in country clubs, but you'll never see a company open a booth in the club's dining room. Instead, individual business people network quietly there, blending into the scene and using the social atmosphere to their advantage. That's how I feel about...

Client interviews: do-it-yourself or get outside help?

I participated earlier today in a discussion group on LinkedIn about client surveys. This posting provides a few additional comments and observations that would have made my comment on LinkedIn too long. The question concerned whether a law firm should do its own client satisfaction interviews...

Looking for a best friend

"Best friend" strategies really do work for law firms, but they require thorough research, a solid business case, and realistic expectations. Going global has become a two-way journey. Since the late 1990s, firms in mature legal markets in Europe and North America have looked...

How not to network

I returned from a working vacation (mostly working) to find a discussion thread on one of the social networks started by a lawyer looking to build a network with lawyers in other countries. It is not surprising that a lot of hands, mostly from solo practitioners and lawyers in small firms, have been...

Market leaders lead the market

When a group of law firm partners discusses significant changes in their respective firms, one of them will almost certainly say: "But no other firm in our market does this..." We have three responses that we ask our clients to consider: First, are you sure? We have frequently discovered...