How PR Pros Can Prove EOY ROI with Nexis®︎ Media Intelligence & Research Analytics
The end of the year is fast approaching, and that means public relations and communications teams around the world, from in-house departments to agencies, are gearing up to generate those end-of-year reports. As the industry has become more global and connected...
Insight is Everything: Harnessing the Power of Media Intelligence
With all the time and effort it takes to create a media campaign; it's essential to understand who you're reaching and how the public responds to your message. Measuring this through media intelligence gives you a clear picture of your effectiveness in attracting...