AI isn't just a buzzword anymore — it’s a practical tool that’s transforming how PR teams get their work done. If you’re in communications, media relations, or reputation management, you already know the pressure: more content, faster...
The media landscape is always changing. New platforms and communications channels are seemingly introduced daily; trends develop at a moment’s notice and then are gone in a flash. What that means is that no communications strategy is ever perfect—it’s...
Content is king when it comes to improving brand recognition; however, context is king when it comes to managing reputational risk . Simply put, reputation is rooted in perception, and to truly manage reputational risk, you must first measure perception. As researchers...
For many PR pros, it can be difficult to pinpoint in real time whether your communications strategy is paying off. Total impressions, share of voice, and social engagement are great—but do they capture whether the key messages you toiled over are resonating...
The 2022 rules from the National Collegiate Athletic Association (NCAA) allowed student athletes to benefit financially from their name, image, and likeness—known as “NIL” —for the first time. US collegiate sport was already a “$14...
Nonprofits face an uphill battle at the end of every year when “Giving Season” hits hard. The needs to balance incoming donations, pursue new and old donors, and meet specific year-end goals seem to pile up in the fourth quarter, and there are likely...
Social media statistics are one of the most underrated areas of insight when it comes to marketing and public relations. Because this medium is one of the easiest ways to interact with fan bases, it holds countless pieces of information that can be used across...
Media monitoring is the key to seeing the clearest picture of how your company is functioning. Yet, it can feel like a monumental task to manage all the available information, while also making sure your data is current, comprehensive, and correct. The more you...
All modern-day businesses interface with metadata, whether they know it or not. Any time a company engages with digital information, they have engaged with metadata. But, what exactly is metadata? And, wouldn’t it be more useful if you could readily identify...
With all the time and effort it takes to create a media campaign; it's essential to understand who you're reaching and how the public responds to your message. Measuring this through media intelligence gives you a clear picture of your effectiveness in...
As a communications professional, you know intuitively that public perception can impact your campaigns, for better and for worse. These days, not much is more top of mind with the public than matters related to Environmental Social Governance (ESG). Research shows...
According to our research, 88% of publicly traded companies had Environmental Social Governance (ESG) programs in 2022. Initiatives related to sustainability are becoming undeniably important—but what happens when key stakeholders aren’t on board? ...
Initiatives related to Environmental Social Governance (ESG) have grown in popularity over the last few decades. Businesses are now making it a point to become more sustainable, and they are doing that in very public ways. According to our research, 88% of publicly...
Once your work is live in the wild, that doesn’t mean the job is done. Modern PR campaigns are living, breathing things, with feedback incoming from a range of sources. And much like trees need sunlight, air and water to grow, your campaign needs data, analysis...
Are you ready to take your PR campaign to the next level? With a solid strategy in place, it's time to focus on spreading your message far and wide. From creating press materials to amplifying your message through paid media, there are several key steps you...