Are you ready to take your PR campaign to the next level? With a solid strategy in place, it's time to focus on spreading your message far and wide. From creating press materials to amplifying your message through paid media, there are several key steps you...
In today's crowded and constantly evolving media landscape, it can be challenging for businesses and organizations to get their message heard and their brand recognized. That's where a well-planned public relations (PR) campaign comes in. But simply having...
Brands don’t exist in a vacuum. Every brand that’s advertised on the internet, billboards, or other types of media is a part of a robust industry and is competing to claim market share in that field. Because competition is so steep, a successful public...
If you’re writing a novel, you need to know the audience you’re writing for. Your story and tone will be different if you’re writing a fantasy novel for pre-teens versus a historical drama for fans of Downton Abbey. The same is true for your...
A PR campaign is like the most magnificent tree you’ve ever seen, and if it’s done correctly, you can build a whole content forest. But you need a solid foundation from which the tree (the brand) can grow. That comes from a thorough understanding of...
Running an effective political campaign (i.e., one that results in your candidate’s victory) takes equal parts in-depth knowledge and fast responsiveness to ever-changing conditions in the news cycle and on the ground. Whether you’re a political consultant...
The success of a political campaign hinges on having access to the right information at the right time. But political research is costly. And to make the most of it, campaign managers and their teams need more than a large quantity of information on potential donors...
PR and communications professionals know that understanding brand performance and audience sentiment is twofold. On one hand, they must cast a wide enough net to consume the millions of news articles, social posts, television and radio broadcasts, blogs, podcasts...
New enterprise and mid-market LexisNexis customers aren’t surprised to learn they’ll be interacting with a relationship manager. Someone on standby to answer any billing questions or discuss nitty gritty contractual details. Beyond that, any product...
Back in 2010, Mashable —the go-to source for social media news and insights—named June 30 Social Media Day. The idea was simple: an annual day to acknowledge social media’s impact on global communication and to bring the world together to...
With today’s 24/7, digital connectedness, keeping up with your company’s media exposure is an ever-evolving challenge. It can be impossible to track every traditional news mention as sources proliferate—not to mention keeping up with public sentiment...
Listen up, football fans. The NFL Draft kicks off on April 28 th . Speculation abounds regarding which declared college player the Jacksonville Jaguars will take as the first overall pick. And there’s plenty of churning the rumor mill, analyzing what-if scenarios...
It’s a fact of doing business that your organization will face communications crises--no matter the size, type, or mission of your organization. From natural disasters to public opinion on social media, there are factors that you simply cannot control or...
These days, nearly every company must have a social media presence to survive and thrive in this market. The prioritization of digital footprints comes at a high cost, though, as there are plenty of potential errors related to posting content, engaging with consumers...
Let’s say you want to get the word out about a new product launch. You and your PR communications team craft a press release. The press release goes through a few internal iterations until all stakeholders are happy and it’s finally pushed out via the...