The start of the year is an excellent time for internal reflection, with many companies taking a step back to analyze the status of their brand and the impact of their communications strategy. Conducting a proper brand analysis requires an in-depth review of everything...
New athletes and events. Heartbreaking losses and high-flying wins. Medal counts and maybe a few media gaffes. That’s right: it’s time for the 2022 Winter Games. As all eyes point to Beijing, LexisNexis® is rolling out a special Winter Games news...
The ultimate American football showdown happened on Sunday, pitting the Los Angeles Rams against the Cincinnati Bengals. What does the media coverage tell us about the event? We turned to Nexis Newsdesk™ for a head-to-head comparison of the weekend’s...
When a company or organization begins to monitor its media coverage, it’s merely the first step in the large and ongoing process of converting that information into useable intelligence. Equally important to being able to set up search queries, are the questions...
Numbers are a great asset to any piece of communication because they lend validity to your claims. By their nature, numbers and data are straightforward. One is always one; two is always two. One plus two is always three. Right? Well… that depends. As...
You can measure the amount of work and brainpower that goes into a tool like Nexis Newsdesk by gauging its user-friendliness and intuitive functionality. In other words, the easier a media monitoring tool is to navigate and use, the greater the amount of sweat...
As siblings in the marketing mix family, earned media and paid media each have their unique strengths. There’s no beating the credibility of earned media and its implied third-party endorsement, while advertising offers unmatched targeting capabilities. Now...
Understanding whether media coverage of your brands or company trends positive, negative, or somewhere in between is crucial for developing effective strategies to protect your reputation and achieve your organizational goals and objectives. But unlike Goldilocks...
Sara DeSmidt is a senior product manager with LexisNexis. She’s passionate about what she does, and she loves collaborating with her squad of developers, designers, user researchers, and fellow product managers to offer our customers best-in-class solutions...
You need to know what journalists are saying about your company—the good and the bad. But with so many journalists and websites writing and publishing articles every single day (sometimes seemingly by the minute), it’s far too difficult to stay on top...
The path to optimized and beneficial media intelligence can be a difficult one to find. The avalanche of incoming news and social commentary grows bigger by the way. And the more media you’re expected to monitor and analyze, the less effective your media...
Whether you’re looking for business insights into the latest trends, commentary from the national and local Washington D.C. political desk, or cultural context about an event in the past, National Public Radio (NPR) deserves a spot on your go-to source list...
In May 2021, the Business of Apps reported on food delivery app revenue and usage, noting that “COVID-19 has propelled the industry a few years into the future, as millions of people in lockdown ordered food online for the first time.” Not surprisingly...
It’s been 35 years since the Software & Information Industry Association (SIIA) first began awarding the peer recognized SIIA CODiE Awards to “the most exciting and transformative products” in business and education technologies. In announcing...
A key part of protecting your brand requires knowing when negative news is about to drop. After all, the more heads-up you get, the more time you have to plan a response and coordinate your efforts. To make the most of that time, you need a quick and efficient...