Media Monitoring & Analysis
Add depth to media monitoring and analysis with global news and web media data, including social commentary. Enhance your media intelligence today.
EU Info Tech Firm Incorporates Media Intelligence into Social Insights Platform
Challenge
With customers around the world, the firm needed international media intelligence relevant to customers’ locales and niche markets. Sourcing data from multiple providers was neither time- nor cost-effective.
Solution
The firm turned to Nexis Data+ for a unified pipeline of news coverage including industry blogs, social commentary, and other market-specific sources.
Results
Having a one-stop-shop for news and web media enables the firm to deliver a holistic view of customers’ brand presence, bolstering customer trust in the relevance and quality of the media intelligence the social insights platform provides.
The breadth and depth of coverage available from Nexis Data+ allows for more efficient media monitoring and analysis. Thanks to flexible data delivery, the firm has a solid foundation of relevant, timely data to support the unique needs of customers. Add Nexis Data+ to enhance the value of media monitoring and analysis. Speak with a LexisNexis® Data Consultant to get started.
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