Nexis® Social Analytics & Reputation Management Tools
Nexis® Social Analytics (powered by Talkwalker) is a social media monitoring and data intelligence tool empowering brands and agencies to make business decisions based on social insights.
Priorities for online reputation management combine media monitoring, crisis control, sentiment tracking, campaign measurement, social listening and more to allow you to spot and prevent a potential crisis before it happens.
With real-time social media monitoring, never miss a conversation about your brand, products or competitors. You can identify patterns, follow trends, assess performance gaps and even track return on investment of your campaigns.
With efficient social media reporting you can now highlight successes and areas worthy of attention, and share insights quickly and easily across your organisation with those that matter most.
Mix with Google Analytics
See from which network people are coming to your website and monitor how effective your efforts are on different social networks.
Monitor influencer impact
See what impact an influencer or media mention has on your website traffic, view the traffic channel over time widget side-by-side with mentions over time.
Run social listening reports
Hear what's being said about your brand, products, and campaigns across global social networks & discover global social media coverage across approximately 100 languages. Leverage social conversations to better understand your brand positioning.
See social media analytics
Turn data from social conversations into meaningful insights from 10+ social networks and 150M websites.Leverage analytics tools such as image recognition, virality mapping, geolocation tagging, sentiment analysis, hashtag tracking, and much more.
Protect and Track Your Brand Reputation
Track real-time and historical conversations involving your brand and your industry so you know when to act.
Conduct Thorough Brand Analyses
Dissect company information from any angle—location, sentiment, recency and more.
One Platform to Leverage Social Data
Benefits and other functions of Nexis® Social Analytics
Millions of social media messages are published around the world every second. Nexis® Social Analytics helps you extract the information that is important to you.
Measure the success of campaigns
- A range of social KPIs enable you to set meaningful targets for your campaigns.
- Identify important campaign metrics in real time.
- Get reports quickly and easily with the reporting functions of Nexis® Social Analytics
Insights into your target group
- Reach more of your target group with important information about the preferences of your audience.
- With a deeper understanding of your customers’ wishes you can reduce the risks associated with a new product or campaign.
- Engage your target group in dialogue by speaking their language.
Comparison with the competition
- Identify social best practices in your market by measuring relevant social KPIs.
- Compare your performance with the industry standard.
- Determine the level of brand awareness in your market by measuring your share of voice.
Improve the customer experience
- Identify weaknesses and customer difficulties by analyzing the discussions and customer comments in social networks and public forums.
- Improve your customer service on social networks by using filters and tags to sort customer feedback.
- Use social KPIs for sentiment analysis to compare your social customer support.
Know your customers’ behavior
- Tailor your brand message to customer needs by learning what drives your customers’ mood
- Use sentiment and emotion analysis to refine your brand message and measure success.
- Leverage data on social trends to develop products that your customers want.
Monitor and tackle potential crises
- Be forewarned of potential crises in real time.
- Monitor negative comments about your brand.
- Prevent a crisis going viral by using Virality Map to keep track of things.
More effective content marketing to generate leads
- Develop a relationship with your target group by identifying the issues and problems that matter to them.
- Refine your strategy by pinpointing the right content and media for the best social engagement.
- Identify influencers who can help you distribute your content.
Identify growing industry trends
- Identify key trends by analyzing data going back up to two years.
- Discover the factors that generate positive sentiment.
- Network with powerful influencers in your sector.
Use the right influencers to spread your brand message
- Improve your credibility by finding the right influencer for each campaign.
- Use social KPIs to measure the success and ROI of your influencer campaigns.
Keyword research for effective campaigns
- Use top hashtags and topics to maximize the interest of the social community in your campaign.
- Always know what are the hottest keywords in your sector.
- Use filter options to create targeted campaigns for particular regions and demographics.
Protect your online reputation
- Respond more quickly to negative comments on social media.
- Identify potential misuse of your company logo with our market-leading image recognition technology
- Develop an effective reputation management strategy by remaining constantly aware of the emergence of new problems online.