The principal director of LawGravity, LLC, Jayne Navarre, has been utilizing
Web technologies for law firm communications since 1995. As an early adopter
throughout all phases of the Web’s evolution, and 15 years of law firm
experience, she brings valuable perspective to business development on the Internet for law firms, lawyers, marketing professionals, and other organizations within the legal industry.
Jayne works with law firms, their practice groups, individual
lawyers and marketing departments as they transition to the social web. She focuses on helping them capitalize
on current and future Web-based technologies to secure, develop and manage
potential client and existing client relationships. Her clients appreciate her
passion for legal-industry business development, marketing, and keen understanding of
distinctive Web technologies. That understanding allows her to customize
applications to individual circumstances, budgets, and goals.
Jayne is a frequent speaker and educator on Web-related business development
topics at law firm and marketing department retreats, bar association
conferences, The American Bar Association, The Legal Marketing Association, The
Association of Legal Administrators conferences, and Web seminars for a variety
of marketing entities including law firm alliance groups.
Published and quoted in numerous law journals and marketing
publications throughout the United States, Jayne authored the white paper,
“Humans Seek Connections – The case for online social networking for law firms
marketing and business development,” for the Legal Marketing Association in
2008. She is the author of a forthcoming book, “Transforming Business
Development: New Tools, New Media and The Social Web for Lawyers,” scheduled
for release by West Publishing in July of 2010. A former officer and
international director of the Legal Marketing Association, Jayne was
responsible for two generations of the LMA Web site and the association’s strategic
technology plan, including the organization’s redevelopment of it’s listserv
into a community of multiple resources.
More information about Jayne and LawGravity can be found at
Read her blog at www.virtualmarketingofficer.com
Follow her on Twitter @jaynenavarre