LegalTech NY Discussion: Is Google+ Really Social Media? [video] - kovarat


LegalTech NY Discussion: Is Google+ Really Social Media? [video]

May 22, 2013 10:18 AM by
Amy Kovar
Amy Kovar
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Google+, which Google rolled out amid much fanfare in 2011, has become the second-largest social networking site in the world (235 million active users). However, there are very mixed opinions about how useful Google+ is for legal professionals and, in fact, whether it's even accurate to think of the site as a social media platform.

At our LegalTech New York 2013 panel, "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession," our panelists agreed that Google+ has become an important player in the online world but shared differing views on whether it's worthwhile for law firms to invest any time on the site.

"We require all of our editors and producers at Lawyers.com to have active Google+ profiles," said Larry Bodine, Esq., editor in chief of Lawyers.comSM and martindale.com®. "This not only makes you more visible to Google search results, but also allows a photo and biographical sketch to be displayed along with your name and website link."

But Stephen Fairley, chief executive officer of The Rainmaker Institute, minimized Google+ by commenting that very few law firm marketers even know what to do with Google+ or how to make it useful for marketing purposes. "In fact, I'd argue that Google+ isn't even a social media platform because of the first word there — social. The truth is that Google+ isn't a social network yet because you can't build relationships with it very effectively."

You can view a five-minute video segment of this piece of the panel discussion. Stay tuned next week for more details from the session.

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