Why Your Law Firm Needs a Website Optimized for the Mobile Web
New research confirms what many of us suspected -- the mobile market is exploding. And for law firms, especially solos and small firms with two to five GPs, a mobile-compliant website is now an absolute must.
In February, global technology analyst Canalys released its 2011 sales report and the numbers are staggering. For the first time in history, smart phone sales exceeded PCs. In total, Canalys says, vendors shipped 488 million Smartphones in 2011, compared to 414 million PCs, including tablets.
Separate out the tablets and Smartphone sales trumped PCs by an even greater margin, 488 million to 351 million. Even more impressive is that some 63 million portable tablets were sold - up an astonishing 274 percent over 2010 sales.
And what exactly are all these people doing with their mobile devices? Searching the web.
- In the US, mobile searches have quadrupled in the last year, according to Google. For many items, one in seven searches is now mobile.
- One in three mobile searches, Google also reports, are local. After looking up a local business on their Smartphone, 61 percent of users called the business and 59 percent visited.
- Just prior to last year's holiday season, a mobiThinking.com mobile shopping study predicted "29 percent of users will look to mobile devices to learn about new products or services, 27 percent will use their handset when making a purchasing decision and 15 percent of shoppers will use their mobile device to make a purchase while in a store."
Think about it. If consumers are happily searching for deals, coupons and/or restaurants on their Smartphone while standing in the middle of a crowded shopping mall, how do you think they'll search for a local attorney or law firm if they're involved in an accident on the way home?
Indeed, research by Performics summarizes the trend: 75 percent of heavy mobile users said mobile search makes their lives easier; 63 percent said access to mobile search has changed the way they gather information; and 32 percent said they use mobile search more than search engines on their computers.
We're nearing a tipping point in the way consumers gather information - and that includes the way they research legal topics and look for lawyers. With Smartphone and tablet sales surging, mobile browsing will continue to surge as well. Solo or small law firms had better have a website that's easy to navigate, regardless of the mobile device, or they'll be left behind.
For more information on this topic, see "Getting Prospective Clients to Call."
Also check out these previous posts:
Leave a Comment