“Mark It On Your Calendar”: April Blog Topic Ideas for Attorneys
Your website's search engine rankings are influenced by a number of factors, including the frequency with which content is being updated.
At the same time, some Web searches are seasonal. For instance, not surprisingly, there are more income tax–related searches in March and April than there are in June and July. New content that anticipates what potential clients may be searching for at a particular time of year may help boost your content in Google search results.
Here are some notable upcoming dates that might be blog-worthy:
- Employment and Workplace Related Topics: There are a host of job- and workplace-related holidays and events in April that can provide plenty of blog content for employment lawyers and business attorneys. The month is designated as Workplace Conflict Awareness Month, as well as Records and Information Management Month. Additionally, Equal Pay Day falls on April 9, Secretary's Day (also known as Administrative Assistant Day) is on April 24 and Take Our Daughters and Sons to Work Day is April 25.
- The Importance of Law: Law Day is celebrated annually on May 1. It offers lawyers in all practices the opportunity to celebrate the importance of the rule of law and the role the legal system plays in our country. The 2013 Law Day theme is "Realizing the Dream: Equality for All." The American Bar Association notes that this year marks the 150th anniversary of the Emancipation Proclamation, and suggests attorneys use the theme to discuss the civil and human rights movement in the United States. Family law attorneys may use it as an opportunity to discuss the pending U.S. Supreme Court decisions on marriage equality and gay rights. Employment lawyers should consider writing about how discrimination laws have helped bring about equality in the workplace. Civil rights attorneys and criminal defense lawyers may want to talk about the ongoing efforts to combat human trafficking.
- Older Americans Month: May is Older Americans Month, and this year's theme is "Unleash the Power of Age." The celebration is intended to showcase the contributions that the elderly make in their communities, but can also be used as a springboard to discuss other issues that affect senior Americans. Estate planning lawyers may want to discuss how active seniors can benefit from a variety of estate planning tools, not just wills and trusts. Personal injury attorneys can talk about how to recognize and address elder abuse and nursing home abuse. And if your firm has older attorneys who are making important contributions to their community, considering highlighting and showcasing their activities.
Need help taking your law firm's blogging and social media marketing program to the next level? To request a free Social Media Evaluation, contact a LexisNexis Law Firm Marketing Specialist.
Also check out these previous posts:
Leave a Comment