Guideline:
It's highly recommended that all product functionality-related creatives must be created with the UX team to ensure high quality and consistency. If the marketing team must work with an outside agency, the UX team needs to be involved at the beginning of the project to guide and provide feedback to ensure the quality of work.
Example: Lexis+ product marketing landing page; Lexis+ product marketing sub-page; Nexis landing page.
* This does not include campaign, training, or paid media-related creatives.
FAQs:
Q: What do functionality related creatives mean?A: The Functionality Related Creatives are graphics and videos that show the product functionalities. Q: Why do we need to work with the UX team?A: The UX team's understanding of the product is defers them from the out-side agency. The team can provide the highest quality creatives to accurately and efficiently show product functionalities with UX expertises.