Home – Using Media Monitoring to Manage, Protect and Grow Brands

Using Media Monitoring to Manage, Protect and Grow Brands

Posted on 10-12-2016 by Megan Burnside

"I'll leave it to chance," said no PR professional ever. But, do all PR professionals have a fast and effective way to stay atop of media buzz?

Last September, we brought together three media intelligence experts to share best practices for utilizing media monitoring to manage, protect and grow brands. Using LexisNexis Newsdesk®, our experts demonstrated specific examples of media monitoring tactics.

During the webinar, our experts covered common challenges that PR professionals face, including:

  • Supporting PR campaign tracking and measurement with personalized dashboards
  • Sharing relevant and timely news and media insights across your organization via newsletters
  • Conducting customized analysis to reveal trends and critical competitive intelligence
  • Staying alert to breaking news for crisis management

Did you miss the webinar? Well, good news: We recorded it! Watch the recording now:

3 Ways to Apply This Information Now

  1. Keep up with the media buzz with a media monitoring and analytics solution like LexisNexis Newsdesk®.  
  2. Sign up for a personalized demo and consultation of LexisNexis Newsdesk®. 
  3. Share this blog on LinkedIn to keep the dialogue going with your colleagues and contacts.

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