What Election Issues Will Have the Largest Impact on College Students?
Posted on 09-24-2016 by Megan Burnside

This post was guest written by Courtney Resnicky, a senior at Wright State University. The election season always brings “hot button” issues into the limelight, and this year is no different. Although many of the issues are universal... Read More

Latest G20 Action Plan Aims for Transparency to Mitigate Corruption Risk
Posted on 09-21-2016 by Ulyana Androsova

Corruption was one of the main items on the agenda of the G20’s annual meeting, which took place in Hangzhou, China earlier this month. At the meeting of the 20 major global economies, an Anti-Corruption Action Plan for 2017/18 was agreed. New action... Read More

How Nonprofit Chapters Can Make the Most of Modest Resources
Posted on 09-20-2016 by Janelle Coates

Last week, we noted in a blog post that local chapters of national nonprofits often give up to 40 percent of their revenue in order to leverage the name, logo and reputation of the parent organization. The national nonprofit may provide additional material... Read More

Back-to-school Tops Local & Digital Media Opportunities for Brands
Posted on 09-20-2016 by Megan Burnside

PR departments and agencies looking for great cross-promotional opportunities in the fall have an ace in the hole: In many parts of the world, it's the start of a new school year. The back-to-school experience is relevant across a huge range of geographic... Read More

Will National Nonprofits Lose Out to Local Chapters’ Fundraising?
Posted on 09-16-2016 by Janelle Coates

When the Susan G. Komen Breast Cancer Foundation announced that it would cut off funding for breast cancer screens to Planned Parenthood, the backlash was swift—and came from all sides. The organization’s top public health official, Mollie... Read More

The Missing Millennial and Confused Media
Posted on 09-15-2016 by Megan Burnside

This post was guest written by Courtney Resnicky, a senior at Wright State University. Millennials—those born between 1981 and 1998—have now surpassed Baby Boomers by half a million , according to PEW research. While this may not seem like... Read More

Panama Papers Inspire Risk Mitigation Efforts
Posted on 09-15-2016 by Ulyana Androsova

October 3rd will mark six months since the release of the Panama Papers, a trove of 11.5 million documents from the Panama-based law firm Mossack Fonseca. The leak highlights how complex corporate structures, often set up in ‘offshore’ jurisdictions... Read More

Using Pop Culture to Create Measurable Buzz and Engagement
Posted on 09-02-2016 by Megan Burnside

Engaging with pop culture in an intelligent way can be an irresistible PR tactic. It's only natural to want to position a brand alongside people and events that are drawing huge amounts of coverage to try and reap some of that excitement and buzz... Read More

Defeating Modern Slavery Takes a Coordinated Effort
Posted on 09-01-2016 by Ulyana Androsova

With Labor Day just around the corner, we took a look at the dark side—forced labor. Three years ago, the UN General Assembly introduced World Day against Trafficking in Persons in conjunction with its Global Plan of Action to Combat Trafficking... Read More

Get the Information You Need for SWOT Analysis
Posted on 08-31-2016 by Janelle Coates

Strengths, weaknesses, opportunities and threats—when you boil SWOT analysis down to the individual components, it sounds simple. Yet as anyone who has conducted a SWOT analysis knows, gathering the business intelligence you need represents one... Read More

Media Monitoring Shows Sexism Abounds...Still
Posted on 08-25-2016 by Megan Burnside

August 26 th is a big day in women’s history—that day in 1920 that Congress certified the Nineteenth Amendment, giving women the right to vote. When Congress passed the joint resolution 51 years later to commemorate the event with an annual... Read More

Ending Corruption in Sport Will Take an Olympian Effort
Posted on 08-25-2016 by Ulyana Androsova

The Rio 2016 Olympic Games came to a close with a spectacular ceremony last weekend, and the Paralympics will begin next month. The historic achievements of Usain Bolt and Michael Phelps have grabbed most of the headlines over the last month. But alongside... Read More

Election Season Puts a Focus on Fact-Checking
Posted on 08-23-2016 by Janelle Coates

Do you have a fact-checking obsession? In today’s hyperbolic media landscape, it seems, fact-checking is de rigueur. That’s good news, according to the Poynter Institute —an organization dedicated to “the elevation of journalism... Read More

9 Tips for Boosting Non-Profit Fundraising
Posted on 08-22-2016 by Kari Abitbol

“Americans are embracing philanthropy at a higher level than ever before,” said Giving USA Foundation Chair W. Keith Curtis in a statement accompanying the release of the Giving USA 2016: The Annual Report on Philanthropy for the Year 2015... Read More

Lessons from the news tracker - Olympics edition
Posted on 08-22-2016 by Megan Burnside

There are always lessons to be taken from which people, places and events are getting the most media coverage. A major sporting event such as the Olympic Games provides a great chance to focus in on the athletes, countries and companies involved. The... Read More