The pendulum of politics that in many states has swung Republican for the last eight years appears to be heading in a Democratic direction in the Nov. 6 midterm elections. Nonpartisan analysts and pollsters give Democrats a solid chance to win nine...
Recently, more than a billion people celebrated the ringing in of the Year of the Rooster, and brands around the world cashed in by promoting their products and services. The geographic reach of Chinese New Year or Spring Festival promotional tie-ins...
As students descend on campuses across the country in the coming weeks, the vast majority will be Millennials. With a high school graduation rate of 72 percent and a college enrollment rate of 68 percent it’s safe to say that Millennials are on...
Young people are told ad nauseum these days they won’t get a good job without a college degree. But the skyrocketing cost of getting that diploma has begotten the nation’s $1.2 trillion gorilla: a crushing student loan debt burden so large...
Advertising. Marketing. Public Relations. In the past, professionals working in these disciplines stayed in their own lanes. But with the advance of digital technologies, the distinct ‘lanes’ have merged. Today’s Public Relations professionals...
The temptation to use Halloween and the entire month of October as a tie-in to new product launches is great for brands, as the season's themes are wide-ranging, fun and unabashedly commercial. That said, PR firms and departments need to be careful...
#GivingTuesday is just 19 days away, arriving hot on the heels of Thanksgiving, Black Friday and Cyber Monday. Last year, charitable donations increased by 4%, with a total of $390.05 billion being given to charity, and these figures are set to keep growing...
Is Wearable Tech Redefining the Role of Technology in our Lives? Wearable technology has come a long way since our first Walkman and its constant evolution is not only giving us more options for integrating technology into our daily living, it’s...
Author: Miki Vayloyan 07/04/2018 According to a recent study 1 , more than 50% of global online users use social media as a source of information every week. 14% even stated that social media was the main source of information for them. The social...
As we mentioned in a previous post , September was National Preparedness Month. Now October seems destined to put us to the test. An NPR broadcast this morning points out one big problem with preparedness planning—it only works when you’re...
What’s the difference between a fad and a trend? In the digital age, it can be difficult to tell because news that goes viral seems to take on a life of its own. With deeper research across a broad spectrum of media and industry information, you...
This post was guest written by Courtney Resnicky, a senior at Wright State University. The election season always brings “hot button” issues into the limelight, and this year is no different. Although many of the issues are universal...
Coordinating a global PR strategy can sometimes seem like a Sisyphean struggle. When cornerstone ideas of your company's (or client's) brand don't cross international borders, there's a temptation to either limit your reach or cook up...
Since the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida on February 14, at least a dozen states have introduced bills dealing with the arming of teachers and other school employees, the majority of which have failed. The most...
On October 14, the International Standards Organization published a new standard that companies and organizations can use to certify their anti-bribery and corruption compliance procedures. Companies can meet the ISO 37001 standard if they implement a...
Yesterday, FIFA President Sepp Blatter resigned in the wake of the 47-count indictment brought against 14 defendants related to corruption of international soccer. Despite a show of support that led to his re-election last week, NPR reported that Blatter...
Corruption is a significant problem—no matter what sector it originates in. But a recent report from corruption watchdog Transparency International takes aim at one industry in particular: Defense. The report notes, “While it may be true that...
Information technology pioneer Mitchell Kapor once said, “Getting information off the Internet is like taking a drink from a fire hose.” As an information consumer, you are probably nodding your head in agreement right now. Yet, your job depends...
According to social media usage statistics, approximately 350,000 tweets enter the Twittersphere every minute, of every day. For brands trying to keep up with what's being said—and join the conversations right when they're happening—...
Four decades after the notorious Golden State Killer’s crime wave ends, a 72-year-old suspect is wheeled into a Sacramento courtroom, thanks to an investigator’s unswerving determination over 24 years. While it may sound like a movie pitch—and...
Americans were shocked and saddened by the news of recording artist Prince’s death at the age of 57 on Thursday. The legendary singer-songwriter’s death hit airwaves and news outlets faster than you can say, “Diamonds and Pearls.”...
Strengths, weaknesses, opportunities and threats—when you boil SWOT analysis down to the individual components, it sounds simple. Yet as anyone who has conducted a SWOT analysis knows, gathering the business intelligence you need represents one...
Last week, Barbara Hirsh, the Director of Information Resources & Knowledge Management at NERA Economic Consulting , offered her insights during an SLA PartnerTalk Webinar entitled “Demonstrating Value to the C-suite.” Barbara discussed...
When the Academy Awards ceremony takes place, millions tune into the pageantry and excitement of the big night. Of course, as a PR professional, you have your own perspective of Hollywood's celebration of itself. There are plenty of lessons and useful...
With the current U.S. presidential campaign trail heating up, we thought it would be interesting to see how some popular—and some not-so-popular—past presidents fared in the media after they were no longer residing at 1600 Pennsylvania Avenue...