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If you’re writing a novel, you need to know the audience you’re writing for. Your story and tone will be different if you’re writing a fantasy novel for pre-teens versus a historical...
Environmental, social and governance (ESG) performance plays a critical role in how consumers, employees and investors are making business decisions. In fact, When Edelman released its 22 nd annual Trust...
Some have decried social media as the “death of journalism,” but this isn’t a new complaint. In fact, the downfall of “traditional journalism” has been a point of contention...
A PR campaign is like the most magnificent tree you’ve ever seen, and if it’s done correctly, you can build a whole content forest. But you need a solid foundation from which the tree (the...
Podcasts, blogs and social media sites make it easy for anyone to share their thoughts—who among us hasn’t sent a hastily-typed missive into the ether for our friends and followers to enjoy...
Managing strategic communications in the middle of a crisis is one of the most—if not, the most—demanding challenges you can face. But should you ever find yourself in such an unenviable situation...
Sometimes, they are stories that win Pulitzer Prizes. Sometimes, they are stories that become blockbuster movies. And occasionally, the fruits of investigative journalism are both. Take Woodward and Bernstein’s...
The introduction of the internet and, later, smartphones has fueled the rise of a new type of digital media, ranging from blogs and comment boards to vlogs, podcasts, social media influencers, and beyond...
To say that the economy has been unpredictable the last few years is an understatement. With rising and falling inflation--and rising and falling stocks--no one really knows what the future holds for 2023...
Unless you’re making an active effort to disconnect from the 24/7 news cycle then chances are you’ve heard about Elon Musk’s recent Twitter acquisition and his subsequent moves to shake...
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