Identify, predict and respond to consumer behavior more efficiently than ever. Turn data from social conversations into meaningful insights with social analytics that leverage up to two years of social media data. Insights from social reputation analysis, hashtag tracking and social channel analytics can help you refine your brand strategy, improve brand reputation and assess performance gaps in your social media campaigns.

Leverage social analytics tools such as image recognition, virality mapping, geolocation tagging, sentiment analysis, hashtag tracking and much more for better decision making.

  • Determine levels of brand awareness by tracking share of voice by country and region (geolocation tagging), along with social channel analytics which help you identify the right channels for your audience.
  • Use social reputation analysis features to identify which factors are driving sentiment and brand reputation, then use those insights to refine brand messaging.
  • Improve campaign targeting by knowing social audience preferences by segment and channel
  • Refine your social media strategy by uncovering types of content that receive the most social engagement.
  • Use virality mapping and hashtag tracking to develop more effective content marketing that connects with your audience by discovering the topics and problems that matter for them.
  • Benchmark against your competitors and uncover social best practices in your market by tracking relevant social KPI’s.

Automatic report creation allows you to share social analytics more efficiently.

  • Bring reports and data to life by including visual analysis charts and graphs in your reporting.
  • Save time spent manually preparing social KPI reports with customizable, multi-format reporting options.
  • Highlight successes and areas worthy of attention quickly and easily across your organization.

Improve the success of your social media campaigns.

  • Research keywords to get your campaign messaging right every time.
  • Use hashtag tracking to identify top hashtags and themes to align your messaging with what the social community is most interested in
  • Stay up-to-date with the trending keywords for your industry
  • Identify key social influencers linked to campaigns in real time
  • Create targeted messaging for unique regions and demographics using advanced filters
  • Measure the success of your social media campaigns through setting meaningful goals for campaigns using a wide range of social KPI’s
 

Let’s get started

Our teams are ready to help walk you through the LexisNexis® Social Analytics platform and how it can benefit you. Contact us to learn more.

Social Analytics is best paired with...