Social Listening

What is social listening?  

Social (media) listening is the practice of monitoring online conversations and customer stories to get an idea of public sentiment around your brand, industry, and competitors.  

Think of messages on Twitter, Facebook, LinkedIn, Google+, Instagram, etc. You literally 'listen' to what is being said on social media. By listening to and analyzing social media mentions, you can realize added value for your brand and get answers to the following questions: 

• Reputation management: How is my product, brand or company perceived?
• Target group analysis: Who is my target audience and what is their need?
• Communications strategy: What is the tone of voice and what content appeals to social media?
• Competition analysis: What is going on with competitors and where do they fall short (competition analysis)?
• Trends and developments: What are the trends and developments in the market or among the target group? 

Why is social listening important?   

It is in your best interests to know what people are saying about your brand, your products, and your industry. And it is in your customers’ best interests, too, that you listen to them. Ultimately, if you aren’t engaging in social listening, you’re missing out on these valuable insights. 

Benefits of social listening 

Social listening delivers numerous benefits. It: 

• Helps you pinpoint opportunities for customer engagement so you can actively participate in conversations about your brand, products, services, and provide customer service.
• Highlights changes in customer response to your brand–whether favorable or unfavorable–in real time so you can adjust your reaction accordingly.
• Reveals how people feel about your business compared with your competition.
• Presents you with new sales opportunities–that is, individuals or organizations inquiring about your business online with whom you can begin to build a rapport.
• Helps you [identify influencers](https://www.lexisnexis.com/en-us/professional/media-intelligence/glossary/influencer-marketing.page) and ambassadors for your brand with whom there may be occasions for collaboration. 

How LexisNexis supports social listening 

These days, social media is critical to how you both receive and respond to information. Never miss a conversation about your company, your brand, your products, or your competitors with Nexis^® Social Analytics. Our powerful social data intelligence platform lets you listen in on the continuous stream of social media conversations taking place online. 

This real-time monitoring and social-listening tool enables you to: 

• Quickly and easily analyze billions of social posts and conversations to track your brand, manage problems, measure campaign effectiveness and gain insight into your social audiences.
• Pinpoint patterns, follow trends, assess performance gaps and track return on investment of your campaigns.
• Take advantage of social media reporting to highlight successes and areas worthy of attention.
• Share insights quickly and easily across your organization.
• See where your audience is coming from and track how you’re performing on different social media networks.
• Monitor the impact that influencers and media mentions have on your website traffic.
• Leverage analytics tools, such as image recognition, virality mapping, geolocation tagging, sentiment analysis, hashtag tracking and more.
• Turn data from social conversations into meaningful insights from more than 10 social networks and 150 million websites. 

Additionally, our flagship media monitoring tool, Nexis Newsdesk™ helps you stay on top of the social media buzz surrounding your business. 

Spanning such social networks as Twitter, Facebook, and YouTube, as well as thought-leadership blogs, podcasts, photo-sharing sites, industry forums and premium print, web and broadcast news, Nexis Newsdesk™ is our flagship media intelligence solution. The tool lets you monitor what people are saying online about your company, your brand, and your competitors in near-real time so you can quickly and agilely respond to developments. 

What’s more, Nexis Newsdesk™ adds an average of 2.3 million social media posts every day, in addition to an average of 2.4 million news articles, and it enables you to instantly evaluate more than 300 million articles. 

Armed with these social insights, you’ll be in a prime position to make more intelligent decisions that will help you successfully drive your business forward. 

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