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Elevate your media monitoring from Basic to Boss

Here are 3 ways to get started.

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Next-level media monitoring

PR professionals like you are always looking for ways to take media monitoring from backward-looking to forward-thinking. You want to showcase the power and potential of your work to your C-suite, using technology to support and elevate your media monitoring from “basic” to a "boss" level with these 3 ways.

1
Metrics and measurement

Your PR decisions and media strategies will only ever be as strong as the data you pull in and analyze. The more integrated data sources you have, the more timely that information is, and the more context you have surrounding all media data—the more of a positive impact your decision-making can make.

BASIC: Bare minimum metrics

Basic metrics provide the minimum amount of information for limited insight like type, placement, and value.

BOSS: Metrics, measurement, action

Boss-level metrics allow you to go beyond basic reporting, so you can measure media program effectiveness and turn measurements into actionable insights.

2
Metadata

Simply put, it’s data about data: It allows search technology to find, organize, and understand results in order to deliver relevant information based on your media search queries.

BASIC

Power and prioritize content delivery and discovery.

BOSS

Taking metadata to the boss level means utilizing different combinations to zero and discovering the “needle in the haystack” that basic metadata searches miss.

3
Platform management

This is all about optimizing the use your platform and dashboards for maximum efficiency. You want any member of your team to be able to jump in and quickly understand—and, more importantly, interpret—media data.

BASIC

At the basic level, you should at least have these media monitoring and measuring capabilities: media searches, alerts, and the ability to visualize your searches.

BOSS

Boss measurement and platform management means you can identify reporters or story angles you might not have thought of, refine your communication campaign, and determine whether you’re being effective in near real time.

For a more in-depth look, download our full Basic to Boss Guide or watch our on-demand webinar below!

 

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Basic to Boss Webinar

Watch our on-demand webinar to better Understand the boss-level elements of a strong media monitoring and measurement program.


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