How do we prove a return on investment in PR and communication initiatives? It’s a question that isn’t new, but one that is being asked louder than ever as many companies manage the financial...
Public relations and communications professionals have always played an important role in shaping public perceptions of corporate brands, driving greater awareness of those brands within key target audiences...
In a perfect world, crisis communications would be a rarely utilized skill for PR professionals—something called upon once in a career, if ever. In the real world, crises of all shapes and sizes...
Environmental Social Governance (ESG) programs have quickly gone from nice-to-have endeavors that earn goodwill from stockholders and potential investors to table-stakes business practices for brands of...
In this ebook we’ll walk you through every step of a modern PR campaign, detailing exactly how each step connects with the next (and how the Nexis Media Intelligence™ suite can elevate your...
Media Intelligence
PR professionals like you are always looking for ways to take media monitoring from backward-looking to forward-thinking. You want to showcase the power and potential of your work to your C-suite, using technology to support and elevate your media monitoring from “basic” to a "boss" level with these 3 ways.
Your PR decisions and media strategies will only ever be as strong as the data you pull in and analyze. The more integrated data sources you have, the more timely that information is, and the more context you have surrounding all media data—the more of a positive impact your decision-making can make.
Simply put, it’s data about data: It allows search technology to find, organize, and understand results in order to deliver relevant information based on your media search queries.
This is all about optimizing the use of your platform and dashboards for maximum efficiency. You want any member of your team to be able to jump in and quickly understand—and, more importantly, interpret—media data.
Watch this webinar to dive into the details and learn how you can move from basic to boss with your media monitoring strategy: