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Guideline:
It's highly recommended that all product functionality related creatives must be created with the UX team to ensure high quality and consistency. If marketing team has need to work with out-side agency, the UX team needs to be involved at the beginning of the project to guide and provide feedback to ensure quality of work.
Example: Lexis+ product marketing landing page; Lexis+ product marketing sub-page; Nexis landing page.
* This does not include campaign, training, paid media related creatives.
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FAQs:
Q: What does functionality related creatives mean?
A: The Functionality Related Creatives are graphics and videos that show the product functionalities.
Q: Why do we need to work with the UX team?
A: Since the creatives are showing detailed product functionalities,