Home – Making the Leap to Enhanced Media Monitoring and Analytics

Making the Leap to Enhanced Media Monitoring and Analytics

Posted on 07-10-2015 by Megan Burnside

Marketing and Competitive IntelligenceMarketing and competitive intelligence professionals are expected know what’s trending now and anticipate the future. With content being created every second of every day, it is difficult to monitor—let alone analyze for insights.

LexisNexis® Media Analytics Solutions Specialists Ryan Williams and Zak Gollop recently hosted a media intelligence Webinar where they discussed how media-monitoring solutions can help to discover trends, opportunities and possible threats to ensure brands, products, and organizations can thrive.

LexisNexis® Newsdesk empowers media intelligence.

In this Webinar, Ryan and Zak shared how media-monitoring solutions can help organizations sift through print, Web, broadcast and social content to uncover actionable insights. Through case studies and a demo, they highlighted how to seek perspective to make data-driven decisions with LexisNexis Newsdesk.

  • Gain better visibility into the buzz about brands, competitors and trends from an unmatched collection of sources including licensed news, open Web, broadcast and social media.
  • Quickly analyze key indicators such as share of voice, coverage over time, coverage across geographies, sentiment analysis and more—and create presentation‐ready data visualizations in a snap.
  • Share intelligence where and when it’s needed across the enterprise so companies are able to map out strategies to succeed.

3 Ways to Apply This Information Now

  1. View the Webinar recording to learn about using media intelligence to inform marketing. 
  2. Request a trial of LexisNexis Newsdesk to experience the power of media monitoring and analytics. 
  3. Follow @LexisNexisBiz and join our conversation on twitter.

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