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Which issues and candidates in the U.S. presidential election are making headlines in international media? New analysis by LexisNexis Newsdesk shows a stark contrast between U.S. media coverage and that from other nations. The analysis was performed on print, online and broadcast media coverage of the presidential election over the last 30 days in Africa, Asia, Europe and South America.
The biggest surprise in LexisNexis’s current analysis is how dramatically different share of voice, or percentage of coverage, is between U.S. and international media. Consider these facts:
The issues have frequently taken a back seat to the personalities associated with Election 2016, but that doesn’t mean hot topics aren’t still making the news. The volume of stories about key campaign issues is another point of comparison between U.S. and international media.
When it comes to positive, negative and neutral media coverage, U.S. media skews more neutral and positive than international media:
Whether in the U.S. or elsewhere, do you know how your company is being talked about globally? Media monitoring can help you to easily capture your international perception and provide some great insights along the way!