Home – Media Analysis Shows America Isn’t Ready to Dump Trump

Media Analysis Shows America Isn’t Ready to Dump Trump

Posted on 02-29-2016 by Megan Burnside

Media analysis points to what many Americans likely already know: Donald Trump and Hillary Clinton will probably secure their respective party’s nomination for President of the United States. As for Marco Rubio’s impassioned debate performance… well, despite a bump in Rubio’s media coverage, his attack may be a little too late.

As Super Tuesday approaches, Trump is leading in the polls, in the media and in social conversation. Analysis of media coverage in all 50 states shows Trump dominates 50 percent of mainstream print, broadcast and online media coverage from the past 30 days. Trump has lost ground to Rubio; media coverage over the last 24 hours shows Trump with 32 percent of share of media voice vs. Rubio’s 15 percent. Ted Cruz, on the other hand, remains the only other viable Republican candidate—according to media coverage, anyway—with approximately 13 percent share of coverage in the last 24 hours.

In Vermont and Colorado, Democrat Bernie Sanders leads with 30 and 29 of coverage, followed by Hillary Clinton with 24 and 23 percent and Trump with 21 and 25 percent, respectively. This isn’t surprising in a historically blue state like Vermont, but it’s an indication of how Colorado may lean in November.

And in key battleground states media coverage is anyone’s game:

  • In Virginia, Rubio is seeing his greatest share of media coverage, with 22 percent. Still, he trails Trump by 7 percent. Clinton is presently ranked third in media coverage in the state.
  • In Texas, Clinton and Cruz are in a tight race for second place in media coverage, with less than 1 percent separating them from being the second-most talked about candidate in the state.


In an election season in which the stakes seem higher than ever and anything seems possible, who knows what’s ahead in this election cycle. One thing is certain, however: It’s going to be a bumpy, Trumpy ride.

3 Ways to Apply This Information Now

  1. Explore more media analysis of the election season on our U.S. Presidential Campaign Tracker.
  2. Register for a free trial of LexisNexis Newsdesk™ to experience the power of media monitoring for yourself.
  3. Share this blog on LinkedIn to keep the dialogue going with your colleagues and contacts. 

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